PUBLICITY IN BRITAIN

New Zealand Herald, Volume LXXI, Issue 21993, 27 December 1934, Page 9

PUBLICITY IN BRITAIN

NEW ZEALAND PRODUCE LABELS AND POSTERS [fkom our own* correspondent] LONDON. Nov. 15 The High Commissioner, -Sir James Parr, has been securing valuable publicity in many leading manufactories of Britain —those which receive orders from New Zealand —by having posters exhibited bearing the words, "Orders from New Zealand are now in hand at 'our works. You can help to secure further orders if you buy New Zealand butter and cheese, lamb, mutton and pork, honey and apples." The New Zealand Government has been placing through the High Commissioner's Office a large number of orders for material of different kinds for its various departments, and when tenders are accepted the Publicity Department automatically sends out a letter asking that the posters be exhibited in the factory. At the samo time, also, labels are sent to be attached to the actual goods manufactured, Jaearing the words, "Made in Great Britain for New Zealand. New Zealand sends us this order —Buy New Zealand Produce." This "slogan" is seen by many transport workers and others during the progress of the goods to the docks.

In no case, states Sir James Parr, has there been a refusal on the part of a manufacturer to do as requested. On the contrary, there has been a most encouraging response. So far, over 2000 posters and labels have been distributed. In many cases manufacturers have asked for the quantities sent them to be increased.