Page 13 Advertisements Column 1

New Zealand Herald, Volume LXXI, Issue 21396, 20 October 1934, Page 13 (Supplement)

"Callipygian" Signifying "With Beautiful Back Contour" The ancient Greeks used this word " Cal-li-pyg-i-an to describe &e beautiful back contour of the perfect figure type. To-day the classical Callipygian contour is essential because the exactly fitting gowns with their trim, smooth lines call for absolute flatness at the back. Miss Cooper of the Bon Ton Royal Worcester Corset Co. will be at Smith & Caughey's from Tuesday Next for a short period li.i || Make an early appointment for a personal fitting JUU! by Miss Cooper. Seldom do Auckland ladies have such an opportunity to be fitted bjr an expert corsetiere ol: Miss Cooper's accomplishments. For Appointments Ring 41-850 826 _ Bon Tori Round U Corset, made in Tea Rose Broche, trimmed lace. Side sections of French elastic, good hose supporters. Suitable for medium, normal figures. Good Value, 42/- . mr ; ; r . wmmmm 545 -l. Bon Ton Step-in Girdle, made of good quality Two-way Elos- q quality Two-way Elastic. Suitable for. tall i ■ wpW W¥h ntm m m '! 11 ,r »;:V i ~*i< 1 vf : *.if * ;; >: <•!// *s t,, #2 BS m s67—Bon Ton Unda-Belt Corselette, with dainty Lace Uplift Brasseire top. Made in handsome Tea Rose Broche, and well boned. Suitable for heavier figures. Good Value, 37/6 Bon Ton Foundations on Living Models Miss Cooper will give intimate talks in Smith and Caughey's Corset Salon on THURSDAY and FRIDAY NEXT at 3 p.m. sharp, displaying with live models the new " Callipygian " contour, and will show the latest type of foundation that is essential for smart frocks. Make a point of attending these talks and learn about the new figure contour. No obligation whatsoever. Just call or ring 41-850 for seats. • , Remember—THURSDAY and FRIDAY, at 3 p.m. limited Sole Auckland Agents for Bon Ton Corsets

C. BRANDAUER & Co.'s Ltd. Circular Pointe^^^ TOzHg-ALS. WORKS: BIRMINGHAM, ENGLAND I ' These terin of Pens neither scratch nor spurt. They glide over the roughest paper with the ease or a aott lead-pencil. . Aalc ytror Storekeeper Per as Aaeorted Sample Box. Beware of cheap Imitation®.