Page 5 Advertisements Column 4

New Zealand Herald, Volume LXXI, Issue 21855, 18 July 1934, Page 5

THE TRUTH ABOUT TEA wlmmm IT'S ALTITUDE THAT 3 0 0 O -ft. 2000 " 8000 " INFERIOR TEA grown BELOW 4000 feet contains POOR QUALITY VOLATILE OIL (■ consequently lack of aroma) EXCESS OF TANNIN (injurious to health) BITTER LEAF CONTENT [giving crude flavour) COUNTS 7000 ft. || 6000 '• 11 5000 -. II 4000 » ffifflmun..:.., g gggg 111111111111 All the scientific facts given in this advertisement have been most carefully confirmed by comparison with eminent authorities. FIRST QUALITY TEA ' : j!f grown ABOVE 4000 feet, is rich iy,: AROMATIC VOLATILE OIL {flavour giving) THEINE ( stimulating and refreshing) SOLUBLE MINERALS ( including valuable potash and phosphates) How a good cup of tea refreshes you when tirecT. . . This, chemistry tells us, is due to THEINE, the stimulating and refreshing property in tea. Theine is found in quantity only in the bud and young tea leaves picked for the finest quality tea from gardens at an altitude of over 4000 feet. These leaves are delicately, richly, fragrant in flavour because the abundant aromatic volatile oil they contain releases the "bouquet or flavour we so enjoy. There is very little Theine in the leaves from gardens on the lower levels, and the oil becomes poor in quality and non-flav-our giving . . . Bell Tea comes only from high altitude gardens rich in refreshing Theine, rich in flavour, rich, too, in soluble mineral matter that is of real food and nerve value. Bell Tea has not varied in quality for over 30 years and costs you very little more. It is the cream of the tea plantation. Serve only Picked from Highest Altitudes therefore Highest in Quality