Page 11 Advertisements Column 1

New Zealand Herald, Volume LXXI, Issue 21758, 24 March 1934, Page 11 (Supplement)

Road, GEORGE COURT LIMITED -Jta FOR QUALITY GOODS AT LOWER PRICES /"""I 'HE time has come to think of new clothes. Summer is definitely over, and it is a major problem with every woman as to what she will buy . . . and where she will buy it. George Court's are going to be very practical about the matter. Throughout the next few months they will offer you things you need and want at helpful moderate prices .. . but everything will meet the George Court's standard of fineness and fashion. George Court's also stand guard against sudden or undue rise in prices . . . and can do this by means of their exceptional buying facilities . . . and because of 48 years of experience in handling merchandise of quality and correct style. Watch George Court's advertisements ... a steady stream of them, offering you the Winter Fashions you want, each line ** selectively purchased " and priced to help you keep expenses down. George Court s Showroom is just now a revelation in the intricacies of the Autumn mode. A revelation that will thrill the feminine heart, tired of summer s styles. For this Autumn everything is different—lines, materials, colours are new and fascinating. You will love the shoulders broadened with cartridge pleating, with funnel pleating, tucks, or just carried out over the sleeves—anything to widen the shoulders and make the hips look slimTrim Knitted Suits, so right for town or sporting wear, have come into their own this season—in fact, all woollens spell chic, in cardigans, jumpers or skirts. And the frocks, with their ultra-smart high necks and svelte clinging lines; the gleaming evening gowns in Lames, Velvets, Satins and rich heavylooking Matelasses—make every woman glad that cooler days are here, if only to wear such charming fashions. Coats are untrimmed, or trimmed with a variety of furs—and are made of tweeds and a wonderful selection of new and unusual coatings, including the highlight of the mode in weaves Ma tel ass e- Lovely new tomngs add to the beauty of the materials—Blackberry, Moss Green, Olive Green, New Wines, Fawns, Beiges, Browns, Navy and Black. Every size, from S.S.W. to X.0.5., is represented, and the range of prices runs the whole scale—you will find a fashion for every purse. The Coat sketched is No. 7028; a very smart model, in Coffee Brown Wool Boucle; the sleeves feature new cartridge pleats, below the shoulder. The collar of Mole Fur forms a small cape, and stands up closely about the neck. The size b S.S.W., and the price, £B/19/6. The Hat on the model is the 1934 version of the turban, in Fur Angora; the smartly tucked crown rises in the fashionable line at the back, and is simply trimmed with a wooden ornament to tone. The price is 29/6. ' y HIGH LIGHTS OF THE MODE • Accessories play a most important part in the modern drama of clothes —they are accompaniments that often rise to play major roles. So study them if you would be considered well dressed- • The new woollen materials show the influence of the wind-swept vogue in their weaves and designs. They are rough, curled, furry, or with little wavy patterns like wind marks on sand. • And at night everything glistens—wonderful new Lames and Brocades gleam richly in unusual weaves. Windswept and Ripple Velvets shine softly —and as for Sequins—never before have they been so popular. • Belts are very dashing this Winter, and most important. In various leathers, with unusual buckles, making plain woollen frocks the last word in smartness. • Sequins add touches of dazzle to our evening frocks and wraps—not to mention the fascinating sequin capes and coatees which add glamour to evening frocks. • Wool trims and peccary effects make the newest gloves, in gauntlet styles preferably. Fabric gloves are still smart. Stockings are duller than ever—in finish, but not in effect, for there is nothing so flattering to a neat ankle. Lighter shades of the Fawns and Beiges are becoming fashionable. • The colours for the coming season are new. Deep rich shades of PurplyBlue, such as Blackberry and Mulberry, Pansy Blue, different tonings in Green, Olive and Moss Green, rich Reds and Browns and, of course, Fawns and Beiges. Commencing Monday Next Avail yourself of the services of our expert Cor* setiere, Miss Stone. A corset demonstration commences on Monday next (26th), and,.'as you will want to be particularly well acquainted with your foundation garment needs this season, an appointment will be your first thought." Phone 45-890 and make yours now. The illustration shows a charming new Corselette, Nuback No. 5534, the model that won't ride up. In dainty Tea Rose Broche, with uplift-section of lace. Odd bust sizes, 3 2 in. to 36in. Price, 32/6. New Fashions and New Make-Up . . Let it be "LA CHERTE" The exceptional quality and moderate prices of "La Cherte" Cosmetics have speedily won them a most popular following in New Zealand. When, as now, yo.u are considering new make-up, we would beg you to see this famous Hollywood beauty product. If you. cannot call, let us send you the free " La Cherte " Booklet. WHAT'S NEW IN SHOES AUTUMN MILLINERY . . . ;\ ' £ ."*-V m —And in her hand Madam will carry... The Handbag most important of fashion's accessories. And at our Handbag Counter is to be found a v/onderful assortment just received from overseas. The ever-popular Thumb Pouch is there of course, also half circular and new shallow styles, as illustrated. Wonderful colourings (including the new Greens) and priced from 9/11 to 32/6. Hats are of two minds this Winter—at the back of the head, like halos or in tiara effects, or forward tilted . over one eye. With so many different styles to choose from you cannot help finding at least one that belongs definitely to your type. Saucy Breton Sailors, perched at the angle that best becomes you; demure turned-back brims, like the one illustrated, which is carried out in Fur Felt, and finished smartly with a wooden ornament (25/6); or the new forward tilted hat, such as the other one sketched, which is made in Angora Fur Felt and trimmed dashingly with a metal ornament (39/6). A varied and fascinating choice. Suede is shoe news this Winter, and Suede, combined with smooth leathers in semi-Oxford styles, is very smart for street wear. Sandals are still popular for evening, though less cutout than formerly. Above are two styles typical of the new mode. X42l—New Side Tie Shoe in Brown Leather, crocodile grain. Spike heel and round toe. Price, 25/- pair. Same style in Black Patent, 22/6. In Black Suede, 26/6.. X422—Very Smart Tie Shoe, with Cuban heel, in combination of Black Suede and Dull Kid trim. Price, 25/-. In Black Patent and Grain, Black Glace and Dull Kid, or Brown Kid, 23/6 pair. GEORGE COURT & SONS LIMITED AUCKLAND