Page 14 Advertisements Column 1

New Zealand Herald, Volume LXX, Issue 21473, 22 April 1933, Page 14 (Supplement)

M./* s f \ . % t its AND THE WOMAN" NOT SO YO If she did but realise it, lias reached the most graceful part of her life—she has attained poise, dignity, and a charm all her own-not young-not old-just the age when she realises that the maintaining of appearances becomes a little more difficult—skin not so hair not quite so glossy—a figure that makes the selecting of the foundation garment a matter of more importance. Not in any way is there need for the woman " not so young" to ape the fashion of la jeune fille— s he must remember that every age has its charm, and that a woman of her age can achieve infinite distinction. After all, it merely means a little extra personal attention, a knowledge of what is right, and an understanding of details necessary to the toilette. At all times, and next week in particular, the M. & C. Store, through special window and departmental featurings, will disclose how fully every apparel need is considered how helpful its many services and facilities can be to the woman "not so young. SMHM lilllilf i A Dressy COAT— An AFTERNOON FROCK— H .1 0 ,This model Coat is beautifully cut to flatter the figure with its deep upstanding collar of fur, wide shoulders, and slim hips. Fashioned from black novelty All-Wool Corduroy with attractively shaped collar of grey and black caracul finished with tie-ends of self material. The yoke treatment, which gives that low down on the shoulder effect, is an entirely new note. Fully lined and finished with novelty buttons—Price, £ll 19/6. In this perfectly designed frock of Crinkle Crepe, becoming lines care for the woman "not so young." Graceful, wide sleeves grow out of a beautifully moulded body, and a cleverly gored skirt carries out Fashion's decree in every detail. The attractive tie-ends at neckline are finished with coloured beads. In Violet, Brown, Prune and Wine. S.W. and W. fittings—Price, 89/6. * L a if in Simplicity and Dignity Usually Characterise the Bag chosen by the Woman "Not So Young" F6—Smart tailored Pouch Bag of real Morocco, featuring the new plaited handle and chromium mount; fitted with inside purse and mirror; lined throughout 'with moire sil.L In navy, black or brown—-29/6. F7—Genuine Crocodile Handbag, in a particularly smart underarm style; thumb strap at back; beautifully lined and fitted with inside purse and mirror—so/ FB—An entirely new style iin Pouch Bags, featuring the plaited handle; smart chromium and tortoiseshell mount; fitted with inside pocket, and lined with moire silk to tone. In Black or Brown—-35/-. MILLINERY for the Woman "Not So Young 31 What a wonderful season this is—such a diversity of flattering shapes—more elaborate trimmings—so many interesting materials—such delightful colourings, for in addition to the smart Black and White, and Navy and White, there are Wines, Raisin, Browns, and Mauves. The veil, too, lends added charm to many of the new millinery styles. The hat on the left is in Blue Felt—a flattering model with low square crown and correctly drooped brim—French feather band and trimming ju§t gives it that dressy note so desirable for the woman "not so young."—49/6. The centre illustration is just the smartest of small Black Hats in Velvet; cuff brim, and a wonderful arrangement of real ospreys—-95/-. The Hat on the right is of beautiful lustred Velvet with the high-hatted effect at the back; attractively gathered, crushable crown pulled on to the head; narrow folded turban brim—in Black, 59/6. And a visit to the Millinery Salon will reveal a wonderful collection of Millinery in the dressy types, at prices ranging from 29/6. The Dignity of BLACKThe Charm of VELVETBlack Chiffon Velvet in a long graceful evening gown cut with infinite distinction to give that moulded waistline, soft fullness over the bust, and full flared skirt, so flattering to the woman "not so young." It is enriched and made more wearable for many occasions by the one-sided shoulder cape. The diamante ornament finish at neck is in keeping with the note of dignity and simplicity—Price Bgns. u——— QUALITY SHAPELINESS COMFORT SHOES THAT EMBODY ALL THE ESSENTIALS IN FOOTWEAR FOR THE WOMAN "NOT SO YOUNG." Plain step-in Court of Grey Kid, perfectly shaped; a semi-spike heel, and an attractive trimming of reptile. A smart shoe for all occasions—Price, 35/-. A gusset step-in model, designed with spike heel, and trimmed with large novelty metal buckle. A shapely and comfortable shoe. Obtainable in Dark Brown, and Dark Grey Price, This very comfortable walking shoe is an English model, has Cuban heel, and may be obtained in Black or Brown Kid, Black Patent, or Black Suede—Price, 27/6. Just Three of the Many Glove Styles that would be Successfully Chosen by the woman "Not So Young" F3—This particularly attractive Mousquetaire Glove is of fine Kid with smart applique contrasts; onedome wrist fastener. In navy/light grey, and new brown tonings—lß/6 pair. F4—Pull -on fine Kid Glove; open side gauntlet style, smartly stitched. In nigger, mushroom, beaver, grey, black/white, navy/white—l 4/6 pair. F5—A remarkable wearing: Glove of English Velve Leather; wide laced edge gauntlet, finished with attractive tassel of self father. Mushroom and Light Brown—2s/6 pair. "Scherk" Face Lotion A tonic preparation that cleanses the surface of the skin, works its way into the pores, and tightens the tissues, invigorating the circulation, thus giving the skin a fresh, healthy and youthful elasticity—--2/11, 3/11 and 6/11 bottle. J® 11 35? ifc- « . !£:, .' •vJ Success begins ivith the Foundation Garment — To be sure that it is right is all important—it means no extra time or trouble, or added expense to receive advice from the expert Corsetiere always in attendance in the M. & C. Corset Salon. The number illustrated is from the "Gossard" range, and is designed to give the right degree of support, with the very necessary freedom of bodily movement. A front-lacing corset which conforms to every demand of the welldressed woman, giving that little extra control and complete feeling of confidence. Fashioned from pink brocade with unbreakable boning; very low top, and deep hip elastic inset at skirt; six suspenders. Sizes 25 to 36—29/9. YOUR HAIR— Do You Realise Itß Charm? Perhaps it requires a shampoo to bring out all the bright tints—a smart trim in accordance with the latest dictates—perhaps a wave and curl to set off to greater advantage a new and distinctive hat. Whatever its requirements, under the skill and artistry of the Beauty Specialists in the Phyllis Earle Salon, you are assured of a coiffure that is correct in every detail, in harmony with your individuality, and in keeping with good taste. V For the Distinctive the Different —at Reasonable Prices... CHOYCE LTD ■1 « HIH iB! 11l 111 m VVBai {■ShS ■ mm A TAILORED CO A DISTINCTIVE The model Suit illustrated is of fine broken Check Cloth with smart insets cut on the cross to give added length of line. A perfectly tailored Suit in every detail, semi-fitting with three-button front finish. A particularly interesting Suit, which is just illustrative of the many styles obtainable in Worsteds, Herringbone Tweeds, Whipcords, Chevron Weaves, and Novelty Cloths for the woman "not so young"—Prices ranging from s£gns. Smartly correct for morning or afternoon wear is this Coat of Corduroy Cloth. The attractive slotted scarf collar may be worn open or closed as desired. The novelty cuff treatment is an interesting fashion note. Slim ting, belted, and completed with large buttons. In Wine, Brown, Bottle, Grey and Navy—Price, 75/-. W ,\.y v V ;.\S> \ - I i ■ QUEEN STREET A KNITWEAR FROCK— Indispensable and Inexpensive. Fashioned from firm Knitwear, it features a snug high waistline and soft fullness over the bust; the sleeves are close fitting on the forearm, and are full at shoulder; three-tiered collar and cuffs in contrasting shades. Stitched belt of self material. In nigger, cedar, and royal. S.W. and W. fittings—Price, 89/6. A TWEED COAT — Serviceable and Distinctive. This very unusual Coat style is cleverly cut from Herringbone Tweed in a colour mixture of Green and Black. The cravat collar is of black seal Coney, and is adaptable. The novelty bands are of self material reversed, finished with black buttons. Fully lined—Price, £7/19/6.

m 3 I ATTRACTIVE LAYOUT GOOD DESIGN NEW TYPE FACES SUITABLE PAPERS S HERALD PRINTING WORKS For Labels and Showcards Telephone 44-290 for Representative to CalL MAKERS OF FINE I SHOES Etco after long and continuous wear Crockett & Jones' shoes retain their shape —designed for Mea and Women who study their appearance. Tho brand iyith a refutation. The Symbol of Quality ¥

C. BRANDAUER & C Circular Pointed Pens t*y SEVEN PRIZE MEDALS