"SNOWBALL" SYSTEM
The "snowball" craze has come back. One of tho latest and most successful examples is tho snowball system of club membership which is being widely practised in tho West End of London. Tho result is that many existing clubs have multiplied their membership in record time while a crop of now ones lias sprung up and good business is being done.
Tho favourite plan, it is stated, is that each member receives a reward — usually five shillings—for each new member introduced by him after the first two. The psychology of tho schemo is almost infallible. A man is persuaded by a friend to join a new club at the cost of a guinea or two. If ho similarly persuades half a dozen friends to join during his first year of membership ho has probably cancelled out his original cost —or evon made a profit. Substantial incomes are being made by shrewd young men and women who aro members of half a dozen of these clubs and keep up a steady supply of now members.
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Bibliographic details
New Zealand Herald, Volume LXX, Issue 21473, 22 April 1933, Page 3 (Supplement)
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176"SNOWBALL" SYSTEM New Zealand Herald, Volume LXX, Issue 21473, 22 April 1933, Page 3 (Supplement)
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