Page 13 Advertisements Column 4

New Zealand Herald, Volume LXX, Issue 21469, 18 April 1933, Page 13

An Epochal Event! Grand Opening of the transformed JCL First Floor with the A GAIN JCL demonstrates its policy of persistent progressiveness in this unique reconstructional campaign, in which are involved! the wholesale trans* ference of Departments to new, improved locations, and the enlargement to spectacular proportions of JCL's famous Silk and Dress Fabric Departments. For weeks Carpenters, Electricians and Painters by the dozen have been " busy as bees "—truly a gratifying spectacle at a time like this! Thus visitors to this famous Queen Street Store now will find " the most popular Wool Counter in town" enlarged to occupy the entire length of the Ground Floor—the Manchester and Travel Goods Departments removed in their entirety from the First Floor to the radically altered, improved Downstairs Floor—and, among a number of other impressive changes, they will find that which ranks with the first in importance —the First Floor, strikingly transformed, occupied entirely now by the Silk and Dress Fabric Departments! ( —except for the Ribbons and Neckwear, Fur Sets and Trimmings, and Frockings and Flouncings Sections, which are concentrated along the sides, at back). And to fittingly celebrate this momentous occasion comes the 9-Day Sale of all Silk and Dress Fabrics, with everything in the Department substantially reduced in price! For 9 Days only! Commencing To-morrow I ilia «*SSiss==aaiaß p MAIL ORDERS: Nine* Day Sale Concessions effective for all orders posted not later than April 28th. JCL pays full carriage I LL SILK and DRESS IRICS... BEGINS TO-MORROW A! OOMfl. To give you some idea . , • WOOLLENS NOVELTY WOOL TWEEDS British and French A JCL Special Attraction at these former low prices, 6/11 C/fl % and 7/11 yard! NOW ■" l We couldn't attempt to begin a detailed description of this brilliant collection of the finest Wool Tweeds I The designs are the rno3t varied that fashion has given us for many a long day, and there is every description of desirable new weave, in diagonals, plaids, checks, flecks, stripes, etc. in beautiful combined colour effects, embracing Fawn, Brown, Green, Grey, Blue, Navy, Black, Lemon, Wine, Mauve, Red—each in an assortment of thrilling variations! There are both light and heavy-weight qualities to meet every need. Make up all your warm winter coats and smart frocks, skirts, etc., in these glorious Woollen Tweed Fabrics! 50/54 in. NOVELTY WOOL GEORGETTE; features the neatest new check effects in combined colours, or in self, in grounds Green, Red, Lemon, Lime, Pink or Champagne. For all Frocks, etc.—Us. 6/1 1 yd. 4/11 • • 54in. WOOL VELOUR, Self-Diagonal ; Wine, Mulberry, Bottle Green or Almond Green —each with fine diagonal stripe, inwoven in self—Usually 8/ 1 1 yd. JCL Nine-Day Sale Price, 5/11 • ® 54in.. NAVY BLUE SERGE, specially imported for girls' gym. tunics and all school wear. Excellent quality, in guaranteed fast: Indigo dye—Usually 7/6 yd. JCL Nine-Day Sale Price, 6/6 • • 38in. DRESS FLANNEL, superfine finish, fully shrunk, in guaranteed fast washing shades: Mauve, Nattier Blue, Saxe Blue, Lemon, Tango, Wine, Maize, Jade, Bottle Green, Red, Navy or Cream—all plain. For cosy House Frocks, Dressing Gowns and Jackets, Skirts, all Children's Wear, etc. —Us. 4/6 yd. Nine-Day Sale Price, 3/11 • © 54in. FACED CLOTH, plain shades of Bottle Green, Navy, Brown, Wine, Lido Blue or Saxe Blue, Make up flattering Tailored Coats from this— Us. 8/1 1 yd. Nine-Day Sale P., 6/11 • i> 50in. PONYSKIN, Black You know how smart this is for fashionable Short Coats, Trimmings, etc. —Usually 14/6 yd. Nine-Day Sale Price, 12/6 • ® 54in. DIAGONAL COATING, perfectly plain or with diagonal inwoven weave. Choose either in these colours: Nigger, Mid Brown, Cardinal Red, Maroon, Bottle Green, Violet, Grey, Mid Green, Fawn, Saxe Blue, Nattier Blue, Lido Blue, Navy or Black—Usually 9/11 yd. 9-Day Sale Price, 8/11 • © 54in. ALL-WOOL FACE CLOTH, superior quality and finish; ideal for your new season's Coat. In plain shades of Wine, Green, Saxe Blue, Lido Blue, Fawn, Black, Navy, Bottle, Green or Nattier Blue—Us. 11/- yd. 9/11 54in. ALL-WOOL CREPE DE CHINE —A finely-woven, soft material, for Frocks, Skirts, etc. Plain shades are Navy, Black, Jade, Bottle Green, Wine, Red, Fawn, Saxe Blue, Nattier Blue, Marine, Tango, Henna, Beige or Nigger—Us. 7/11 yd. Sale Price, 5/11 36in. TWEEDETTE, a light-weight Cotton fabric, similar in appearance to a closely-woven Tweed; ideal for inexpensive Frocks, Skirts, etc. Main effects are Lt. and Dk. Green, Dk. Brick or Dk. Blue—Usually 1/6, 1/11 yd. JCL Nine-Day Sale Price, 1/- • • 54in. CAVALRY TWILL SUITING, the ideal fabric for all Winter Fashions. Has fine diagonal twill in very smart effect. Plain colours: Mustard, Fawn, Light or Mid Grey, Saxe Blue, Nattier Blue, Royal Blue, Lido Blue, Almond Green, Cardinal Red, Tan, Nigger, Navy or Black—Usually 9/6 yd. 8/6 54in. PLAIN ALL-WOOL STOCKINETTE, in colours Cream, Lemon, Pink, Fawn, Nile Green, Emerald, Sky Blue, Nattier Blue, Saxe Blue, Scarlet, Wine, Nigger, Violet, Orange, Brown, Henna, Navy or Black. Smart women are making Jumpers, Skirts, Children's Wear, etc., from this —Us. 6/11 yd. 5/11 54Ln. ALL-WOOL CRINKLY CREPE. At this very minute there's a craze in the smartest fashion centres for this flattering new fabric. And JCL, to the forefront as usual, present it in a most serviceable, substantial-weight quality, in the very latest plain colours. These are they: Lido Blue, Sahara Brown, Brique (Dull Red), Fawn, Nigger, Mid Brown, Navy or Black. All Frocks, Costumes, Skirts, etc.-—Usually 13/6 yd. JCL Nine-Day Sale Price, 11/6 • • 54in. PILOTENE, a material very similar in appearance to Astrachan, featured in a very fine curl, most suitable for fashionable Short Coats, Collars and Cuffs, etc. Shades of Black, Brown, Royal, Green, Apricot, Fawn or Henna —Us. 13/6 yd. Sale, 9/11 • • 54in. ALL-WOOL NAP COATING, heavy quality, in iEmerald, Cream, Orange, Nigger Brown, Henna or Fawn —Us. 9/11 yd. Sale Price, 7/11 • • 54in. ALL - WOOL DIAGONAL COATING, for smart Coats, Skirts, etc. Plain shades of Blue, Green, Black, Red, Fawn, Brown, Beige, Wine or Lemon—Us. 9/1 1 yd. Sale, 7/11 • • 54in. COTTON LACE, ideal for Jumpers, etc., in plain shades of Green, Lemon, Scarlet, Sky Blue, Cream or Saxe—Us. 4/6 yd. Sale Price, 2/11 • • 36in. WOOLLEN TWEEDS, in a wide range of colours and designs in both plain and novelty effects, including flecks and stripes—Us. 3/6 yd. 2/11 54?n. CAVALRY TWILL COATING is the latest fabric for chic Winter Coats. An excellent weight. In plain colours: Nigger, Lido Blue, Wine, Navy or Black—Us. 13/6 yd. 11/6 5()!n. ERMINE-ETTE, closely akin to expensive Ermine in appearance. Eager shoppers are buying it by the yard for Short Coats, for Evening Cloaks, for Cravats, for Stoles, etc. In White or Beaver—Us. 12/6 yd. Sale, 10/9 A still better quality, in Grey, Brown or White—Us. 19/6 yd. Sale, 17/6 36?n. WOOLLEN CREPE DE CHINE, of smart appearance; a light-weight Woollen material suitable for the newest Frocks, Skirts, etc. In every wanted plain colour—Us. 5/11 yd. 3/11 36?n. ART SILK AND WOOL, a fine Woollen fabric flecked with Art Silk, giving pin-spot effect. In shades of Brick, Wine, Nigger or Green —Usually 3/11 yd. Nine-Day Sale Price, 2/11 Be early—to-morrow! Use the LAY-BY! See the Windows! John Court Ltd Queen St ©COTTONS and SILKS, ETC. 36in. COURTIER CLOTH, exclusive to JCL. A firm quality Cotton fabric; closely resembles Linen in appearance; suitable for Curtains, Bedspreads and all manner of home furnishings, also House Smocks, Aprons, Children's Wear, etc. Guaranteed fast boiling colours; plain shades Vieux Rose, Pink, Royal Blue, Brown, Scarlet, Apricot, Orange, Lemon or White —Usual Price, 1 /8. Special 9-Day Sale Price, yard, 1 /4£ • • 36in. FLORAL WINCEYETTE, in newest designs and colourings. Dainty rosebuds and other floral designs on grounds of Green, Pink, Blue, Mauve, or Yellow. All fast washing colours. Nine-Day Sale Special, yard, l/2i • • 30b. MOLLETON FLANNELETTE, in large coloured floral designs on grounds Blue, Green, Black, Rose or Brown. Ideal for Dressing Gowns, Bed Jackets, etc. Exceptional value! Nine-Day Special Sale, yard, 1/9 36?n. ART SILK WASHING SATIN, ideal for Evening Frocks, Underwear, Children's Wear, etc. In plain shades of Sky, Apricot, Gold, Nil Green, Green, Navy, White or Black—Usually 2/11 yard. 9-Day Special Sale, 1/11 36in. CREPE SUEDE, in shades of Pink, Powder, Nil Green, Almond, Biscuit, Lime or Oyster—Usually 3/11 yard. Nine-Day Sale Price, 2/11 36?n. PRINTED ART SILK AND CREPE DE CHINE, in neat spot and figured designs on grounds of Henna, Lime, Red, Navy, Apple, Fawn, Black or White Usually 3/11 to 5/11 yard. Nine-Day Sale Special, 1/11 36?n. CREPE DE CHINE, a superior heavy quality material, in shades of Saxe Blue, Pale Pink, Sky, Apple, Beige, Spruce, Cedar, Light Bottle Green, Lt. Navy or Black—Usually 3/11 yd. Nine-Day Sale P., 2/11 29?n. FUJI SILK, All-Silk quality; shades include Shell, Saxe, Lemon, Maize, Salmon, Red, Sky, Royal, Helio., Apricot, Wine, Nigger, Apple, Fawn, Navy, White or Black—Usually 1/9 yard. Nine-Day Sale Price, 1/6 36in. CREPE SATIN, rich, soft finish; in Sky, Brown, Saxe, Pink, Lemon, Navy, White or Black —Usually 7/6 yard. Nine-Day Sale Price, 6/6 •• • • 27-inch HAIRCORD COTTON PRINTS, I 2 ' 000 r ds 4 1 / ad to go at More than 60 beautiful little designs in floral motif, all different, from which to choose I In colours gathered from the entire spectrum, in pretty combined effects, all featured on backgrounds of pure wi "te. Whatever your colour requirement —we shall be surprised if we cannot fill it to your satisfaction, so extensive is this assortment. And you know that 4|d is a VERY low price—so if you'd rather not be disappointed . . . hurry! •• • • 36in. LINENE • iQVid In appearance closely akin to fine Li nen - A Nine-Day Sale Special! This Special Sale offer brings you fine-quality Linene, extra-smoothly finished, at an irresistibly low price! In appearance closely xesembling real Linen, it is ideal for an infinity of apparel and household purposes. In plain colours, absolutely fast to light washing—Rose, Scarlet, Saxe Blue. Apncot. Nattier Blue, Green, Flame, Navy, Vernon, White, also Black. Going in yards by the hundred I—act quickly!