INCREASING SALES
ACTIVE AND STEADY PUBLICITY In a recent talk before the Gyro Club in Vancouver, Mr. Brock Smith, _advertising supervisor for the Hudson s y Company, stated that one of the presentday phenomena was the declining unit sale which was met by his company by an increased volume of transactions through consistent advertising, solely m tho ly newspapers, from which ''more action, and quicker action, was obtamed. "W e could have sat there and gone out of business, waiting for the peopte to come to us. We went to them. We ore absolutely 'sold' on newspaper adVe He ßl quoted° steady increases in transactions based on *?flg" lows .-—February, 48,279; March, 59, 04, April, -76,688; and May, 7 ?»^' ia £? pared with corresponding period* iwx.
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Bibliographic details
New Zealand Herald, Volume LXX, Issue 21411, 8 February 1933, Page 5
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125INCREASING SALES New Zealand Herald, Volume LXX, Issue 21411, 8 February 1933, Page 5
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