PRODUCE PRICES RISE.

New Zealand Herald, Volume LXIX, Issue 21232, 12 July 1932, Page 5

PRODUCE PRICES RISE.

REVIEW OF THE MARKET.

STRONGER TONE DEVELOPS.

CONFIDENCE IN FUTURE. The improvement in the tone of the dairy produce market is commented upon by A. IT. 'i'urnbull and Company. Limited, in a survey of (ho market to tlie close of last week. After referring to the drop in prices in the early part of June, owing to fho continued heavy gradings in both Now Zealand and Australia, and the pressure to sell, on the part of weaker holders, tho company reports a, steady improvement in prices with tho market closing firm at 90a to 101s a cwt. Iho rise, coming-in tho face of tho heavier gradings for.June.and also greatly increased slocks for arrival in the United Kingdom during July, August and September, was all tho moro reassuring: Previously, a sudden improvement had been followed almost immediately by a collapse, but W. Wed del and Company, Limited, advised by cable from London that thero had been heavy buying on tho part of retailers to protect their price of Is a lb. to the public, and in view of the possibility of somo relaxation in-the German and French quotas. That being so, and with tho improved tone in all markets, there should bo every probability of prices further advancing in tho near future. In tho meantime, there had been somo renewed activity on tho part of f.o.b. buyers, lid having been paid for finest quality. Tho statistical position of "cheese stocks was very much stronger than that of butter. Thero was an .increase for June of 75.34 per cent., but that only meant 1000 tons. Stocks in tho United Kingdom showed a pronounced shortage while favourable weather was stimulating the consumption. Prices had recently advanced, latest cabled quotations being 59s to 61s, with a firm market and with further improvement probable. F.o.b. buyers had been fairly active, to 6d being paid for parcels unshipped, for afioats. .Many factories were selling, in order to wind up'- the old season's suply. The company estimated that arrivals of New Zealand produce in the United Kingdom during July, August and September would total 19,575 tons of butter, as against 13,476 tons in the corresponding period of 1931, and 15,200 tons of cheese, as against 13,521 tons. Butter graded in Juno amounted to 1847 tons, as against 1433 tons in June, 1931, and the quantity in store at June 30 was 11,806 tons, against 9411 tons. The total quantity of butter graded from August, 1931, to June, 1932, was 102,935 tons, compared with 95,922 tons for the corresponding period last season. The figures for cheese with last year's amounts in parentheses were as follows:—Graded in Juno, 2304 tons (1314); in store, June 30, 10,810 tons (7946); graded August to June, 87,531 tons ' (88,840),

NEW ZEALAND PRODUCE.

CAMPAIGN IN SHEFFIELD.

RECENT INTENSIVE EFFORT. | . A determined bid to popularise New Zealand primary products in the. heavilypopulated district of Sheffield, England, was made recently by the Empire Marketing Board. Progress reports in the latest newspapers to reach New Zealand indicate that the effort was highly successful. For a fortnight commencing on" May 30, tenancy was taken of a shop in High Street, Sheffield, and New Zealand goods were displayed. Full pages of the newspapers were devoted to advertisements of New Zealand goods and written articles dealing with the Dominion. The Sheffield Daily Telegraph, the Daily Independent and the Yorkshire Telegraph and Star, all Sheffield publications, published photographs of New Zealand pastoral and ; scenic districts, in addition to advertisements for New Zealand butter, cheese, lamb, apples and honey. Cinematograph lectures dealing with the Dominion were advertised. The special shop was reported to be crowded during its opening periods by Sheffield housewives who desired to sample the goods which New Zealand has to sell. A four-column article in the Yorkshire Telegraph and Star reviewed the position of trade between Britain and the Dominion. It stated that to within recent times New Zealand had found the chief market for its produce in the South of England. Ilcr endeavour now was to extend the sale of her goods in the Midlands, where foreign produce had its greatest hold. In the past year or two housewives in the North of England had shown a far greater disposition to buy New Zealand and other Empire products, and New Zealand hoped to avail itself of this encouraging symptom. The article was .headed: "New Zealand Goods for Sheffield Homes: Sho Sells Her Products to Buy Ours." The Daily Independent published a three-coloumn article describing the primary industries of New Zealand, together with a photograph of typical sheep country. A sub-heading to the article was the injunction: "Buy from Those Who Buy From You." An article 5f equal lengthy in the Sheffield Daily Telegraph was illustrated with photographs of scenic spots. It stated that New Zealand asked Sheffield householders to accord the samo patronage to her produce that she was giving to Sheffield goods. The New Zealand shop, which was con. ducted under the direction of Sir Thomas YVilford, High Commissioner for New Zealand in London, was visited by the Lord Mayor of Sheffield. Mr. T. H.' Watkins, who was received by Mr. R. S. Forsyth, representative in Britain of the New Zealand Meat Producers' Board. The Lord Mayor presented awards gained the previous week in a competition among Sheffield meat traders for the best window display of New Zealand lamb.

EXPORTS OF TALLOW.

LARGE INCREASE LAST YEAR,

•Exports of tallow from New Zealand during June totalled 1583 tons, according to figures compiled by Dalgety and Company, Limited. Of this quantity 375 tons were shipped from Auckland and Opua. For tho year ended June 22,443 tons wero shipped from the Dominion, as against 15,457 in the previous year. Auckland and Opua exported 4067 tons of this quantity, compared with 2315 tons in the previous year.

MATANCI CLEARING SALE. • farmers'. Co-operative Auctioneering Company, Limited, report having held a successful' clearing sale at Matangi on account of Mr. R. J. Kicld. The dairy herd came forward in great condition and showing well forward in calf. Keen competition prevailed throughout: the herd, with five Sopleniber calvera excluded, averaged £!). "With these included, the whole herd averaged £B. Tho top price for a grade Jorsoy cow was paid by Mr. J. S. Cummings, Tamahere, and another for £l3 5a was purchased by Mr. T. Steen, Cambridge. Horses also commanded spirited competition. The advertised pedigree caltlo attracted attention. good average prices resulting. Quotations:—Extra choice Jersey cows, £l3 5s to £l4;' choice Jersey cows, £lO to £ll 10s; choice Jersey cows, August calvers, £8 to £0 103; choice Jersey-cross cows. July calvers. £7 to £8; choice Shorthorn cows, £7 5s to £3; choice Jersey cows, September calvers, £5 to £5 10s; choice Jersey heifers, August calvers, £3 to £7; choice marked Jersey heifer calves, £2 17s to £3; good active farm horses, to £32: good active light farm horses, £lO 5s to £lB.