EMPIRE PRODUCTS.
BIGGER BRITISH TRADE.
MARKETING BOARD'S SUCCESS. LONDON, June 30. The annual report of the Empire Marketing Board states that in spite of the public's diminishing buying power, new records were established in the quantities of imports of 25 Empire products, including Australian wheat, flour, pork, butter and eggs, and New Zealand lamb and butter.
The " buy British" campaign definitely increased the determination of the public to buy British goods. The policy of canvassing retailers was highly successful. For six months personal calls had been made in the principal Lancashire towns and had resulted in the proportion of sellers of Empire butter rising from 56 to 73 per cent. The consumption of New Zealand butter in certain districts had been doubled in the last two vears.
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Bibliographic details
New Zealand Herald, Volume LXIX, Issue 21224, 2 July 1932, Page 9
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127EMPIRE PRODUCTS. New Zealand Herald, Volume LXIX, Issue 21224, 2 July 1932, Page 9
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