MARKETING IN BRITAIN.

New Zealand Herald, Volume LXIX, Issue 21224, 2 July 1932, Page 8

MARKETING IN BRITAIN.

New Zealand lamb and butler are being increasingly bought in Britain, according to the annual report of the Empire Marketing Board; they are among the Empire products that have established new records in quantity of import there. This good news, as the report emphasises, is all the better because it relates to a time of diminished buying-power. Evidently the ''Buy British" campaign is resulting in a marked increase in demand for some of our staple products—an indication of what can be done by vigorous and wise efforts there. It is notable that this applies to some districts more than others. Apparently they are in the northern provincial area in England, where three years ago there was comparatively little demand. Then London. Birmingham, Liverpool, Bristol and South Wales showed keen inquiry for New Zealand butter; Manchester was well behind, and Yorkshire and Scotland farther back still. As it was, the Liverpool demand war far from steady, with the Scottish dwindling, while retail sales of Danish throughout all the northern areas were brisk and advancing. There was an increase also in the amount of Irish butter handled. As to the Danish butter, there may have been a slight exaggeration of the real position, as "Danish" was a trade name synonymous with "Kiel" or "Cask" and thus applicable to supplies not actually from Denmark; but that fact does not. vitiate the comparison of demand for the New Zealand and the European article. The improvement since then has been marked, and the news published to-day confirms the impression that the quickened British appreciation of an Empire outlook offers a very favourable opportunity for attention to the marketing of our products. To extend that attention throughout the Homeland is vitally important; it should bo pressed particularly in thnsc areas that hitherto have been either scarcely touched or not entered at all. If, as is reported, the consumption of New Zealand butter in certain districts has doubled that of the, last two years, there should be an excellent chance of increasing the demand for all our main exports everywhere in the United Kingdom.