SALES PROMOTION.
AGGRESSIVE POLICY URGED. In recent published statements several of the leaders of British industry and commerce have strongly recommended more aggressive methods of sales promotion. Among the representative views may be quoted the following:— Sir Gomer Berry said: " Advertising is just as essential as the raw material of a product." Sir Francis Goodenough said: "Nothing has struck me more during the past two or three years than our lack of thorough. detailed, organised exploration of the needs and tastes of the customers in the foreign markets of the world." Sir Malcolm Robertson said: " I suggest that British firms do not spend anything like enough on advertising abroad. We expect our goods to sell themselves. The dav for that is long since past."
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/NZH19320204.2.144
Bibliographic details
New Zealand Herald, Volume LXIX, Issue 21098, 4 February 1932, Page 13
Word Count
124SALES PROMOTION. New Zealand Herald, Volume LXIX, Issue 21098, 4 February 1932, Page 13
Using This Item
NZME is the copyright owner for the New Zealand Herald. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons New Zealand BY-NC-SA licence . This newspaper is not available for commercial use without the consent of NZME. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Auckland Libraries and NZME.