VALUE OF PUBLICITY.

New Zealand Herald, Volume LXVIII, Issue 21068, 30 December 1931, Page 9

VALUE OF PUBLICITY.

PRINCE OF WALES' VIEWS. TRAVEL AND WORLD TRADE. LONDON, Dec. 22. Knrly to bed and early to rise. You'll soon ho bust, if you don't advertise. These lines were quoted by the Prince of Wales in a speech before members of the Travel Association, in commenting upon the value of publicity, and in acknowledging the help which London correspondents and editors of the overseas press gave to the association's work. The Prince said that too little was known of the charm of Britain, while too much was heard of the financial and industrial difficulties which, he regretted, Britain shared with the whole world. His Royal Highness emphasised the need for extended travel,"' and said that if, temporarily, British people were being dissuaded from travelling abroad for pleasure, as apart from business, foreign countries would realise that this was merely ari emergency measure. As soon as the situation became more stabilised British people would certainly go abroad again, just as the 1 ravel Association hoped, and people in countries overseas would visit Britain. " Travel and trade aro international, and it- is only by exchanging goods, services and visits that we can live in comfort, peace and mutual understanding, said the Prince. " If we always stay at home and try to eke out a livelihood by taking in each other's washing, it will be a precarious livelihood for the whole world."