Page 15 Advertisements Column 1

New Zealand Herald, Volume LXVIII, Issue 20978, 15 September 1931, Page 15

iiiHiiiMiiuiiiiMiiiiiiiiiniiiiiiiiiiiiiiniiiiiiiiiiiiiiimniiiiiiMiiiiiminiiiliiminiiiluiu? On Wednesday, Thursday and 1 Friday afternoons Miss Phyllis 1 Gribbin, the noted contralto, 1 will sing in the J.C.L. Roof 1 Garden Tearooms on the occa- | sion of the Spring Opening. | New Millinery For SPRING I Grand Gala Presentation and Promenade Display commencing To-morrow (Wednesday) imuiinmannnranniwafflfljM™ Every Department is to partici- | pate in this great Presentation. | The entire Store is en fete. See | also the striking Window 1 Displays of the new goods. I ■■■•■' HUimilHUUliiltMTOUliliniU iHiHlHiiiMiiiiiinMii^iiiiM^^^^fl^^nig New Accessories For SPRING season s most successful hats are now displayed for your choice ... delightful models that ensure the utmost in chic and style authenticity. Inspect the fascinating new shapes in Baku, Bankok, Panama, and the the new Chip Straws, etc A Vast Assemblage of Last-Minute Creations for Spring ♦ « ♦ ♦ Elusive are the vagaries of Fashion, yet J.C.L. now presents an imposing collection of fashionable apparel that lacks nothing in completeness and style authenticity. Included are the two and three-piece suits that play so important a part in the season's wardrobe; frocks that retain the slim silhouette closely - fitting lines, softly draped or flared —and expressing the flair for increased "femininity"; exquisitely cut gowns that are a tribute to the skill of their gifted designers; and many dainty garments to delight the heart of every woman. New Season's Materials Unrivalled in their Diversity ♦ ♦ ♦ ♦ Ingenious woman will find much to interest her in the lovely new Spring Fabrics displayed at the J.C.L. Unequalled in variety and value, they will at once suggest a host of uses to which they can be put. This season Fashion favours dots, coin dots and stripes, particularly cross-diagonal stripes, boldly patterned. Broderie Anglaise is very new and dainty, and will lend itself charmingly to the more picturesque type of frock, blouses, etc. rV if n Wm See the delightful display of new, longer gloves, pouches and underarm handbags, striped silk scarves, edged and floral ninon 'kerchiefs •—so very modish and indispensable to the complete Spring ensemble. The many " trifles ** which add » the final, distinctive touch are here, too, including the novelty, large-coloured wooden necklets, etc* •ASHION DEVOTEES have been wise to wait for the J.C.L. Presentation "* of the New Season's Modes . . . After the first onrush of styles come the creations that definitely remain as the established Fashions of the day—the truly authentic Modes that are accepted and sponsored by the world's smartest women. It is these for which the woman of fashion has waited, and that the J.C.L. now presents ... the loveliest of Spring's favoured Fashions, reflecting in their conclusiveness the full beauty of the new trend. It need not be said that prices are pleasingly moderate throughout —the name J.C.L. is in itself your surety for good value—always. innniminiiiiiimniiiiiiiiiiuiiniimnimiiimimiiiinimiminniiniimiiiiiin The New Season s Footwear is now unpacked. Fitted at the J.C.L. by specialists who know how to fit: them, the new models will combine comfort with distinctive appearance. Your pocket also will benefit. A CORRECTLY-FITTING FOUNDATION GARMENT TO ENHANCE THE SEASON'S | SMART ATTIRE. | Smart women know the value of a perfectly-fitting foundation garment. Before you select your | Spring suit or frock, visit the Corset Department on the Fourth Floor and inspect the new models | for every type of figure. Expert corsetieres will assist and advise you, without the least obligation. § Hosiery for Springtime will bo of a light-weight texture, of chiffon, dull in finish, with lace clocks very much in favour. Many new shades for Spring are to be seen at the J.C.L., where the most moderate prices prevail. LTD. ■ QUEEN STREET ■ MAY WE HAVE THE HONOUR OF YOUR PRESENCE AT OUR EXCLUSIVE SPRING PRESENTATION?"

*v V /•s'y.y.-y. /v- - :■■■■ £•> r.xv m m i'V mm A <P *VX 9m. * SSK *&» «;im '•l' \ r A m ITri ■ '.! Hr \/4 :i \BE EC H AM'5 PILLS ==■ i\ SAISTH F. LE N5 , L 'Worth a guinea a box