Page 16 Advertisements Column 1

New Zealand Herald, Volume LXVIII, Issue 20958, 22 August 1931, Page 16 (Supplement)

IP F (;tld it V'TTI m p: fi r-'S'fe 5 nty I /llltti :|tsus»& msm M fIMEI Ihsh PSsajaa bis:?f?| kk: «vi m ;iff gimli ***** I^rs »:#!!!! :!:S!SB»J« £•*#» 5533 « zwwmß ir:ia? { « : V srss THE INDISPENSABLE " DRESSMAKER " SUIT— One of Fashion's most attractive contributions to the Spring mode is the " Dressmaker " Suit. Designed on softer, more feminine lines than the tailleur, each Suit has its matching or contrasting blouse. 2—The longer coat has its adherents, and on the right figure this particular "Dressmaker" Suit is. wonderfully effective. Made from a beautiful new black and white flecked tweed of superior quality. The simple blouse of white satin has £i black bow and buttons by way of contrast. 99/6 A-13—Practical—and so very smart—a " Dressmaker " Suit essentially modern in cut and finish—as useful for sports or week-ends as for business or street wear. In blue and fawn flecked tweed, with dainty blouse of flat crepe. 99/6 A-14—-Tkis smartly-tailored brown and fawn check Cardigan Suit scores an immediate success with its sporting little blouse and neat bow. Cut on new, trim lines. 99/6 Your new frocks demand that perfection of complexion assured by Elizabeth Arden's preparations. Use of these means a clear beauty and health of skin—and the basis of the whole Arden treatment is—" Skin Tonic and Cleansing Cream." ers or sprin cp y HE new Hats ... so entirely different... smart little 'tween season's models ... modish and unique ... the latest "Dressmaker" Suit that has softened the severity of the tailor-made .. , harbingers jjffi.. of Spring at M. & C.'s, where the reflection of New Styles is - clear and informative. \ w!k^»Z - - M I'A A-IS—You look at it and say ** No." You put it on and say "Yes." One of those charming new tailored Hats that do not reveal their true character until seen on the head. Very gay and colourful in charmeuse straw in the new sailor crown and small drooping brim. In cherry/white, black/white, green/white, saxe/white. nigger/natural, dark beige/white. 29/6 A-16—Still with the downward tilt on the right and the upward tilt on the left, this larger-brimmed black and white Hat in racello straw has an unusual trimming treatment of petersham ribbon. In i^d/ white also. 32/6 There is nothing newer in outdoor Spring Hose than fanoy pattern lisles. Beautiful quality English mercerised lisle Stockings with the smartest of all-over designs in shades to tone with all the. new fabrics— At 6/11 and 7/11 pair - A-17—The " Spring. 1 93 1" version of the Sailor Hat of bygone days—featuring the side-tilted brim that gives unlimited smartness. In black and white Shantung braid, suitable for the young matron. Showing also in black/white, navy/white, red/white, nattier/white. 29/6 Wooden Necklets in an exceptionally wide variety of colours and shapes offer unlimited choice. Smart, chic —and so reasonably priced— 1/6 *• 4/11 A. 18 Fashion has declared for black patent leather this season and this mushroom-shaped Hat ahotos the treatment of it with red tweed braid. Pipings also of black patent leather. In black/ white, cherry/black, yellow/black, green/ black. 29/6 A-19 Another shape in charmeuse straw showing the new millinery trend. Slightly guttered crown and drooped brim, softly -finished with a black satin bow. Showing in cherry/white, black/white, green/white, saxe/white, nigger/natural, dark beige/white. 29/6 Gloves are longer. An English washable doeskin that will give a smart finishing touch to your Spring ensemble. Fringed gauntlet with elastic wrist and side gusset, in white and natural. • At CJy' JJ, pair. . 31 i||j^ —AND THE "ALWAYS NECESSARY" COAT For early Spring wear a Coat of light yet warm malarial is indispensable. Notable features of the new Coats for Spring are the smart tailored lines, novelties in sleeves, whilst other clever details give an a ir of distinction to the Coats now on view. A-20 —Coming in warm copper tone, in diagonal weave, this coat finds favour for the still chilly spring days. For added warmth it is fully lined. Insets of reversed material and a defined ,1 means of slim belt are other notes of interest. £5/ 19/O A-21—The fashionable slim silhouette is achieved in this coat of Cumberland Hopsac weave, in neutral parchment tone. With darts at the waist-line and a trim stitched belt, added smartness is achieved by a novelty button treatment and unusual stitching on back and pockets. 99/6 A-22 —There is a smart simplicity about this model that instantly appeals. Carried out in " Guardsman blue tweed, flecked with ivory, the yoke with its inverted pleat and half belt at the back lend an air of distinction that is emphasised by the semi-masculine long roll collar, single button, and novel sleeves. £5/19/6 CHOYCE LTD. QUEEN STREET AUCKLAND The permanent wave is thrown into prominence mors than ever by the new hats, and correct hairdressing is essential to smartness. Your hair permanently waved, from 25/-, full head—in the Phyllis Earle Beauty Salon.

m i lit ; iit The Polish and the Tins are made in New Zealand. Twist the lever to open the tin. Dark Brown, Tan, Black and other shades —8

I s m M f"k ■# mm %/ V s >h-i! . ••• ■-j ' " J fl. .yfl / 111 £M—— wlllb* y/i'/:p// "i $' ilM> II "t //,. sp ' ' '£'f, '' x . tyjmw&ffi' "VyJ-: mmm Wmt Royal Ascot the ready-to-wear ® » . . The fashion event of English society ♦I. Where debutantes, dowagers, duchesses and heiresses compete with clothes o This year's styles are close-fitting, and corsets are in vogue as never before . . . For with the new frocks, though your figure be perfect you must wear a corset e Many have had their corsets made specially . ♦ . The luckier ones have found Berlei • In the Berlei's designed for their figure-types* they have discovered the fit and elegance of the made-to-measure with the convenience of To an admiring world they present / lines of unbroken smoothness, accentuating curves cleverly controlled ..•' As in England, you in New Zealand, can choose your Berlei from two hundred and forty models, priced from ten shillings to one hundred and ten shillings, in sixteen sizes and five figure-types,* including your own • To give your figure greater beauty . .. to preserve the beauty that is . . . Have your Berlei expertly fitted by the skilled corselieres at your service in smart shops to-day o Berlei (N.Z.) Ltd.* There are Five Fundamental Figure Types: Average Proportions, Sway Back, Big; Hip, Big Abdomen, Short Below Waist. Yon belong to one of these types, and only a Berlei can fit yon perfectly, for only Berlei makes foundations to these ■ five figure typesCorsets made for the figure-types of any one country rarely fit to perfection the figure-types of another. Bcrleis therefore are manufactured in each country exclusively for that ' country's figure-types, Bcrleis for the Five New Zealand FigureTypes are made in New Zealand. Priced from 10/-to 110/-

For SPRAINS Of Chemists and Stores everywhere. Massage very gently with Zam-Buk, then spread more Zam-Buk on a piece of lint and bandage firmly. This is the quickest and surest way of subduing pain and restoring strength and flexibility to the muscles and sinews. Uk Healing, Soothing, Sntlseptle.