RETURNING PROSPERITY.

New Zealand Herald, Volume LXVIII, Issue 20819, 11 March 1931, Page 7

RETURNING PROSPERITY.

SPENDING AND ADVERTISING.

IMPRESSIONS IN AMERICA.

The belief that the world-wide economic depression is beginning to disappear wail expressed by Mr. William J. Clark, general sales manager of the Famous Lasky Film Service (Paramount Pictures), which operates in New Zealand, Australia and the Far East. Mr. Clark returned to Wellington on Monday by the Monowai from the United/ States. '"ln the United States," said Mr. Clark, "it was noticeable in communities whoro the population spent freely and firmi! spent additional sums in advertising, that the signs of returning prosperity wero most marked. By a system of careful Government economy, the United States is steadying herself after the big Wall Street catastrophe." The motion picture industry was ono oi: the first organisations to reflect tho coming of better times, said Mr. Clark. In that business capital expenditure had, been increased, thus giving employment to many thousands more people. There had been no cutting of production'costs in the bigger , producing companies, ami considerable sums of "money had been allocated for the. purchase of British stories and actors to supplement the many English actors who had been working ,in Hollywood sincSs the advent of talking pictures. In this respect, tho American motion picture interests were, spending more money in England and the Continent than before.