ADVERTISING DOMINION.
MINISTER'S INTENTIONS.
[bv telegraph.—jkess ASSOCIATION.] PALMERSTON NORTH, Saturday.
Tho announcement that, he is engaged on preliminary organisation for pursuing an intensive publicity campaign, was made this morning by the Hon. P. A. de la Porrello, Minister in Charge of Publicity. Tho Minister said many inquiries had been made by prospective American visitors, whoso intention was to come to New Zealand for sight-seeing and fishing. "1 ain having an early conference with all departmental heads with regard to a vigorous campaign in Australia and-through-out' New Zealand. Already it has been started in the Commonwealth.
"I look upon publicity as an important industry," said the Minister. "Last year we received a million of foreign capital from tourists. I hope there will be a considerably greater sum in the next 12 months."
The Minister said he hoped, that with the Melbourne-Bluff steamer service revived tliq Australian tourists would arrive at Bluff for tours of the Dominion. Mr. do la Perrelle has gone to Warijjanui and New Plymouth.
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Bibliographic details
New Zealand Herald, Volume LXVI, Issue 20385, 14 October 1929, Page 12
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166ADVERTISING DOMINION. New Zealand Herald, Volume LXVI, Issue 20385, 14 October 1929, Page 12
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