Page 3 Advertisements Column 3

New Zealand Herald, Volume LXVI, Issue 20364, 19 September 1929, Page 3

STONE S hL i fSgtr .© v ffA RMOtt «**°"^SBS!TSS? M " "*" "» CAMPBELL MOTORS, LTD., DiitrSbutora, Ansae Avenue Wimbeldon's Choice Since 1902 and selected for the ChampionEP" ships of France 1929. w Keep Your Eye On the Ball q and see its Obtainable at all leading Sports Dealers. Factory Representatives: E. J. HYAMS LTD., WELLINGTON. U? it i 1 k \\. 1 ItlM v* h'*\\ v s; c®r s I /: ~-C ,4\ s&ms r\\ /:; » '-••V : / I m& ' f ........ iiteff: wamprfi ■ ■ v%\ : ' ''* 111 mwvmix^ I I, iiilli i j i I - M \\wi \>• V ■? Hi \ IS ' ! ? 4 4 3?1 5 ' 1 ; / w 11 Silt r if ip I? * * %i\\ »' it * \ m v? ■ I *f I u TYPE S.B, —Sway Back r/w: type b.a. —Big Abdomen. TYPE S.B.W. —Short below waist TYPE A.P. —Average Proportions. TYPE B.H. —Big Hip. cy4 —bhort below waist. _ Scientific Analysis reveals amazing /f SWISHING of chiffons a /jf twinkling of daintily shod feet—the glow of reflected light on sleek, chic coiffures—what a fascinating sight is presented by well dressed women gathered at any social function. And what an interesting study. Not in facial types alone but in figures— A casual glance leaves the impression that, so far as figures are concerned, most women differ but slightly. Yet, on a more observant view, one notices distinct variations in the types present. Take, for instance, a group of slim, tall women. Notice how one differs from another in hip development and contour—how another, smooth and straight of hip, is of a distinctly sway back type through a sharply incurved waist at back. Another, straight lined at back and hips, is decidedly developed of bust and abdomen. One may be slender yet differ vastly from another so described. Then, how shall a corset, designed merely upon slim lines, care equally well for a slender figure, virtually hipless, but with developed abdomen and an incurving waist? Clearly these two so different figures CANNOT be equally well served by one and the same corset. As well expect three big hipped women, one heavy, one medium, one slender, to wear an identical model with success. In view of these facts, is it surprising that ordinary standardised corsetry is being rapidly superseded by true-to-type Berlei Foundation Garments garments that suit the individual need? Five Fundamental New Zealand Figure Types discovered by Berlei. A new elegance, a greater loveliness for New Zealand women is assured by Berlei True-to-type Foundation Garments. A scientific survey of over 25,000 New Zealand and Australian women, made by Berlei Ltd., revealed the fact that the physique of New Zealand women demands its own corsetry. This survey classifies New Zealand figures into FIVE FUNDAMENTAL TYPES. Each type with slight but inevitable variations. Above are shown these FIVE TYPES. No matter which of these you be, or what your individual variation of that type, a new elegance, a new loveliness is YOURS if you let a True-to-type Berlei care for your figure now and always. Every Berlei sold to-day is designed for the New Zealand figure types. The Cjfiive CJundamental Cjfigure Types of 3\&po Zealand RI TTje 'Berlei Type Indicator Now, through a most ingenious deuce, the Berlei Type Indicator, all the guess-work is eliminated from corset fitting. This accurate instrument, used in conjunction with the bust, the waist and the hip measurements, instantly denotes your figure type. By its use your corsctierc is enabled to fit yon with the correct Berlei, scientifically designed for YOUR particular figure. Leading drapers throughout New Zealand have been provided with Berlei Type indicators. Insist that the corsctierc attending you use the indicator to define your 'TYPE OF FIGURE. It will assure you of the most perfect fitting Foundation you■ have ever worn —a Berlei TRUE-TO-I) PE creation. SHORT BELOW WAIST. Depicted on tlic left is the future defined by the Herlei Scientific Measurement Survey an SHORT HELOW WAIST. Note its characteristics. If your fifture is akin to it. then you will lie liest served liy n IHORLLI SHOUT BELOW WAIST model. AVERAGE PROPORTIONS. The next fißurc classified ns AVERARE PROPORTIONS. Should you helonrr to this classification, a wide range of Herlei True-to-Type creations npccially designed for this type and its variations—tall, slender and medium, are now procurable from reliable drapers. SWAY BACK. Some charminsr fipure*. tall and slender. possess an incuninpr waistline which must be cared for if a straight silhouette is to he achieved. The bcwitchinKly dainty SWAY BACK Berlei models care for such figures in a most competent and comfortable manner. Some women, otherwise slender, medium or heavy, often show a ' cn " dcncy towards over development at hips. Special Hlfi HIP Berlei models have been designed for these figures and for slenderising as well as comfort arc the Inst word in Foundation Garments. BIG ABDOMEN. The woman of heavy, medium »r slender proportions, who needs to control abdominal development, is well provided for in the Berlei Truc-to-Typa range. A most comprehensive selection of Big Abdomen models designed exclusively for her particular requirements arc available. You approximate one of the five Fundamental New Zealand figure types illustrated above. Insist then that your draper supply you with the model specially designed for your type of figure. If any difficulty is experienced in procuring this, write to Berlei (N.Z.) Ltd., Lome Street, Auckland, who will see that you are supplied. Berlei Foundation Garments are the only, True-to-Typc creations viadt, , True-to-type Foundation Garments AtTCEi.AUD