Page 18 Advertisements Column 2

New Zealand Herald, Volume LXVI, Issue 20235, 20 April 1929, Page 18 (Supplement)

■ I | f > / ? ff.V / I i | ■rr i? W '"•»« iwr v \ i feV\ ' /( %W2l ' ./ \ | ■' 8 <?I / U w /Ml A \ / H f *»* i» *s?s , r kAu/ V r TYPE B.A. —Big abdomen. TYPE B.Tl—Big Hip. I i' TYPE S.'B.W. TYPE A.P. —Short bdovj waist. —Average Proportions. e<* TYPE S.B. —Sway, Back. Cjfior J£ere is a S\ew Slegance - a Qr eater as result of the Scientific purvey—"j<2r>)N sun bathed beaches—in brilliantly $* J lit ballrooms —at the theatre—anywhere and everywhere that women congregate you will notice various TYPES of figures. Not merely slim, medium or stout, but distinct variations of figures so described. Figures with certain characteristics of contour and of line that once you perceive them, explain clearly why foundation garments designed merely upon slim, medium and stout models cannot possibly serve the various TYPES of figures classified as such. You must forget, you women who seek greater figure loveliness, that you are slender, medium or stout. Easy classification of that nature has been proved utterly inadequate by the huge Berlei Scientific Measurement Survey of over 25,000 Australian and New Zealand women. For the Berlei Survey definitely establishes that there are five distinctive New Zealand figure types. And further, this scientific analysis reveals a vital fact—the fact that the physique of New Zealand women demands ITS OWN CORSETRY. First to preserve its characteristic beauty, second to carc for variations of a single figure type—variations as lovely as they are inevitable. And now, as a result of this scientific survey and analysis Berlei supplies such corsetry; Foundation Garments designed exclusively for the individual needs of each of the five New Zealand figure types and their variations. THE FIVE NEW ZEALAND FIGURE TYPES. In the above illustration you will see clearly the characteristics of the Five distinctive New Zealand figure types. Commencing from the left, notice the abdominal development of this figure. The Berlei survey classifies it as Big Abdomen Type. Special controlling and correcting garments have been designed for women of this type. The next figure, noticeably large of hips comes under the heading of Big Hip type. Figures of this type are well provided for in the Berlei range of Big Hip models. Figures as shown by the third illustration are known as Short Below Waist Types. Berlei Short Below WaistjVfodete care admirably; for such figures* The woman of Average* Proportions shown next has the choice of many beautiful Berlqi creations designed to care for and maintain her lines p£ grace and symmetry. Many women, otherwise Ideally proportioned, possess a sharply incurved waist at back as shown by the fifth figure above. Berlei Sway Back Models create straight lines and a charming silhouette for figures belonging to this classification. It matters not which of these five New Zealand Types you are, or what your individual variation of that type is. There is a new elegance—a greater loveliness in 4 store for you if you let a Berlei True-to-Type Foundation care for your figure now and always. See the new True-to-Type Berlei models at your usual drapers to-day. Be fitted with the model designed for YOUR particular type of figure and attain the grace and beauty of figure which is every woman's birthright. 1 There's a Berlei Designed for y read BIG ABDOMEN. If you would reduce over development at abdomen you will find in the range of Berlei Big Abdomen model*. a garment which will effect reduction quickly, surely and safely. Berlei Big Abdomen models arc available in all sizes to suit figures of all proportions. Should yours be the figure of heavy, medium or stout proportions showing: a tendency to over development at hips, then you will be perfectly served by one of the specially designed Big Hip Berlei models. They succeed in hip reduction where ordinary corsets fail. SHORT BELOW WAIST. Women of heavy bust development invariably require a foundation that is Short Below the Waist. Berlei Short Below Waist models afford maximum control and comfort to such figures, imparting those lines of sheer feminine grace which are the ideal of every woman. AVERAGE PROPORTIONS. For the woman of Average Proportions, whether tall, slender or medium, there are Berlei creations which enhance and maintain the natural loveliness which is hers. These models, like all Berlei productions, are delightfully supple and comfortable, allowing perfect freedom of movement. SWAT BACK. Possessing sharply incurred waists at back, figures of tall slender proportions are classified by the Berlei Surrey as " Sway Back " Types. Beautiful and dainty Berlei " Sway Back" models create for such figures that straight line silhouette which is so charming and fashionable. SCIENTIFIC FITTING WITH THE■ BERLEI TYPE INDICATOR. To accurately and quickly find your figure type is a simple matter. Leading drapers throughout New Zealand hare been supplied with Berlei Type Indicators. Ingenious devices, which, used in conjunction with your bust, waist and hip measurements, instantly define your figure type and select the correct Berlei for your particular needs. See that the corsetiere attending you uses the Berlei Type Indicator. SF Should you experienct any difficulty in procuring the Truc-to-Type Berlei Foundation designed. for your figure, write to Berlei (N.Z.) Ltd., Lome Street, Auckland, who will see that you are supplied: Berlei Foundations are the only garments designed and made for the distinctive N.Z. figure types—the only True-to-Type creations procurable. True-to-type Foundation Garments

VY7ASH with warm water, then W gently massage a very little SYDAL into the hands —especially round the finger tips. Stains disappear, the skin is left soft and white and smooth and will keep so with this simple nightly treatment or the nands FREE SAMPLE. Send name *nd addres* with 3d. In stamp# to Dept. A Sydal Pty,, 75 Kent Terrace, Wellington. it

Muscles ac Ease within few minutes When muscles ache and joints are stiffand painful apply a little Sloan's Liniment. Don't rub. Instantly you notice an amazing change. Welcome relief quickly follows—muscles become lissom and flexible —and the pain dies away. Always keep a bottle handy read/ at any time to kill pain. Of Chemists & Stores 2/- per bottle. Use Sloan's for Rheumatism, Lumbago, Sciatica, Backache, Sprains and Muscular Pain. Mr. J. V. Whyte, Yarrain & District Co-operative Society.Ltd, Yarram, writes:—"l used some Sloan's Liniment and for the first time in six months I can say that I have had'any relief from pam, having seen two Doctors and used anything that was suggested."