Page 16 Advertisements Column 3

New Zealand Herald, Volume LXVI, Issue 20229, 13 April 1929, Page 16 (Supplement)

\ I iv tL *C\\ v\s'. >5 t W uV'l'V *5 #> p q Refreshing IT can come to that delicate and lovely little body only when there is. complete ease and a feeling of delicious comfort. You can give your fcafey that sense of comfort by seeing that no irritation or dampness or rawness afflicts the tender skin. Protect it with Johnson's, Baby Powder, the finest, most marvellously powdered talc that science has perfected for the alleviation of any discomfort of the skin. Fresh from the bath or when the diaper has been changed, the infant responds gratefully to the delicious caress of Johnson's Baby Powder. Soothed and protected the tiny child falls happily into a healthy life-giving slumber * GET JOHNSON'S EVERYWHERE AT 1/6 PER TIN Babu Powder "Best' for Baby - Best for (jo\x

BABY has a cold. Hit breathing is difficult. It distresses you to hear him. Put ten drops of Bonnington's Irish Moss into his milk or hot water. Bonnington's Irish Moss cuts the phlegm and clears the Bronchial Tubes. So soothing it will give instant relief and induce restful sleep. Read what a grateful Mother I says/ »< Sir,. c ;z<£°--W> v July c hilrf a ya r ' " / r a?iJ Ke i> * CnU °«ec/ i W .'V AC?* ?.#eTfeht'*' rL; U »d f Of / 5 '<*? • e ne,"' ?n of 0f 75 l' 6 t 26 From all Chemists and Stores o2 Ve <°o£* * ,*? thin s r ch af **7 " un octo '^ of yo u '°'th, >°A b, w y „ , hurtf *"•» Z>°y li">Z , C fa( - of '^ ec o r/u OUr », FOR COUGHS & COLDS Bonnington's Jnbe*. Handy for tha pocket, are excellent for throat and Toice. 1/6 a tin. If not procurable Post free from Bonnington's, Chriitchurch.

What is Circulation? " T EGITIMATE circulation must consist of copies sold singly; at a fair I price, for the sake of the general contents, to people whose buying A- Jl power is sufficient to purchase the goods that are advertised in it. There arc at least five factors that make quality in circulation from the standpoint of advertisers: 1. The number of actual readers. 2. The buying power of these readers. 4 3. The length of time that the publication is in use by readers. 4. The confidence of the readers in the reliability of the publication. ] 5. The right class of readers for the purposes of the advertisers. If circulation does not mean possible buyers, it means nothing. The advertiser is wasting his money. From " The Efficiency Magazine." "The New Zealand Herald 9 ' " has by far the largest daily circulation in the Dominion, its average for last year, in excess of 55,500 per day, was more than 25% in excess of the next best, and it continues to grow rapidly. The " Herald " circulates among readers with the highest average purchasing power, and is the only daily newspaper received into large numbers of sub- • urban homes. The morning daily newspaper has the longest life. It is delivered into the home in the early morning hours and is available for reference all day. It is read thoroughly by womenfolk, who influence practically all of the buying done by or on behalf of the family.