Page 4 Advertisements Column 3

New Zealand Herald, Volume LXVI, Issue 20218, 1 April 1929, Page 4

Garments suitable for Autumn Wear, in reliable wearing qualities and correct styles. FOURTH FLOOR WE PAY POSTAGE. Ladies' Cream Cotton Vests, In a durable, English make, with low neck, no sleeve style, finished art. silk lace edging. A J.C.L. Leader value—Usually 2/0. J.C.L. Leader, 1/11 each. Ladies' Cream and Coloured Wlnceyelte Nightdresses, In a heavy, durable quality, cut Magyar style, with round or square necks, finished hemstitching. Creme, JMnk, Sky, Hello., and I.enion. A J.C.L. Leader. Women's and O.s. Sizes—Usually 5/11. J.C.L. Leader, 4/11. J.C.L. Leader In Cream Cotton Bloomers, in a serviceable narrow rib, with elastic waist and knee, also with gusset. A splendid wearing line—Usually 3/0. J.C.L. Leader, 2/11 pair. Ladies' Pink, Hello., SJ;y, Winceyette Nightdresses, cut Magyar shape, with V neck or square necks, nicely embroidered In front; and finished rows of coloured satin stitching to contrast. Exceptional value. Women's Size. 5/11 each. Ladies' Cream Cotton and Art, Silk Vests, in large size, low neck, sleeveless style, finished narrow art. silk edging. Excellent value. 2/11 each Also. Cotton and Art. Silk Vsts, in same style, only finished binding, m plain art. silk. This Vest In Ueliu., Sky, I'ink, Ml. Ladles' Bervioeable Cream Cotton Vesti prioed extra low. A popular, low-neck style, without sleeves, bound art. silk braid. 1/9 each. Ladles' Crearn Ribbed Cotton and Wool Mixture Vests, with V necks, no sleeves, also with short sleeves and shaped waist. A thoroughly recommended line for winter wear. Good size. 2/11 each. /Ladies' Superior Qualify Creme and Coloured W'ineeyette Nightdresses, with open rront. and long sleeves and yoke neatly tucked and finished with hemstitching. A soft finish, warm, durable, and good washing quality; in Creme, Pink, Apricot, Sky, and Ilelio. , 9/11 each. Ladles' Shetland Knit Prlncoss Underskirts, in fine Cream Wool and Art. Silk mixture, made opera top or round-neck style. Suitable for day or evening wear. Splendid value, noth styles, at 6/11. Ladles' Art. Silk Klbbisd Under Vests, in sleeveless style, with sel? binding, finished fancy stitching. A good value, In Nil, Hello., Sky, Cream, and I'lnk, 5/6. Also, Art. Silk Bloosviers to match 5/6. Ladies' Cream Cotton Bloomers, with elastic at waist and' knee, and largo gusset. Special value. In Women's Size. 2/11. Also, Women's Cream Wide Ribbed Bloomers. 3/6. And In a heavy ribbed quality, large slz? 6/6. Crearn Cotton Wide Ribaed Vests, In low neck, sleeveless style, with self binding. A special wide and long-fitting Vest, extra heavy, Tor Winter wear; also same shape, finished art. silk edging. 5/6. Winter Weight Unbleached Cotton Vests, ■with shaped waist, V neck, and short sleeves. 1/11. Also, V neck, without sleeves. 2/3. Ladles' " Suntex " Ribbed Cotton Blocrners, with elastic at waist and knee; in Fawn, Pink, Hello., and Cream. A dependable wearing, splendid value garment. W., 4/11; 0.5., 5/6. Cream Cotton and Art. Siilk Bloomers, wltii elastic at waist and knee. Women's Size. 2/11. Art. Silk Bloomers, with elastic waist and knee. In Nil, Salmon, Pink, Sky, Ivory, llclio., Fawn, Hose, and Kelge. W., 3/6; 0.5.,^/11. i mm We send Samples of New Coat and Frock Fabrics on request. "STAR ATTRACTIONS." Full Size Hemstltohed Pillow Cases at Bargain Price. A thoroughly recommended, superior quality, pure finish "ilorrockses Calico Case, that will wear well, wash well, and look well— Usually 2/3. First Floor. j Star Attraction Price TO-MORROW, %K 1/6 6aCh ' JW Size 12ln. x BOin. Men's Cream Art. Silk: IS} scarves. Ideal for evening wear. A use- m Mf fill size, finished deep silk Tringe and fine tol M self stripe. Priced extremely low as a m >?yf " star" value. Ground Floor. Ytft M Star Attraotlon Price TO-MORROW, a l/ll eaoh - % f From 9to 11.30 a.m. only 1 Mail Orders not accepted l[ft "Star Attraction" Price: (Registered). "Always Busy" HIOJIv Auckland's Leading Drapers and Furnishers.

What Is Circulation ? LEGITIMATE circulation must consist of copies sold singly at a fair price, for the sake of the general contents, to people whose buying power is sufficient to purchase the goods that are advertised in it. There are at least five factors that make quality in circulation from the standpoint of advertisers: 1. The number of actual readers. 2. The buying power of these readers. 3. The length of time that the publication is in use by readers. 4. The confidence of the readers in the reliability of the publication. 5.. The right class of readers for the purposes of the advertisers. If circulation does not mean possible buyers, it means nothing. The advertiser is wasting his money. From " The Efficiency Magazine," "The New Zealand Herald" has by far the largest daily circulation in the Dominion, its average for last year, in excess of 55,500 per day, was more than 25% in excess of the next best, and it continues to grow rapidly. The " Herald " circulates among readers with the highest average purchasing power, and is the only daily newspaper received into large numbers of suburban homes. The morning daily newspaper has the longest life. It is delivered into the home in the early morning hours and is available for reference all day. It is read thoroughly by womenfolk, who influence practically all of the buying done by or on behalf of the family.