Page 17 Advertisements Column 2

New Zealand Herald, Volume LXV, Issue 19892, 10 March 1928, Page 17 (Supplement)

j J J 'SEWwSSm r<t i JtfS IPPIiP 3®o^l^JisßSfcJsMj£ m » s* sus i> m ,5S SE32 SIBK S®2 as rimSrM 1 mmmT € mj ml issmtjv m V . .■/ '' m * i,g?J f X>". *S u£* -'^vv'Tj :VA''4« m fl-rJ-teCi MILLINERY FOURTH FLOOR. Many individual and becoming modes moderately priced are on display in our Millinery Showroom Millinery modes that display new styles and colours in great diversity. The J.C.L. selection is one that shows we are well prepared to meet your Autumn and Winter needs. TTAw±3 jr. •hvs T"'; mm ;3K3S* Ml irrrftt":i ll~i.hii.il 'Hi mm (/;>){ m\ v>i V r nariift i H % m vr t. In All Departments at the J.C.L. THE AUTUMN OPENING DISPLAYS at the J.C.L. reveal fashions destined to exceed the popularity accorded all previous offerings. They represent the consummation of our ideal to establish higher levels of excellence without disturbing old levels of price. They inaugurate a greater era in style dominance —dominance of quality with moderate price. Exquisite Evening Froqks and Wraps, luxurious Coats and Furs, also the smartest of Three-garment Suits, with many accessories that express the Spirit of Splendour demanded by contemporary fashion. If you desire to see the newest and best for Autumn and Winter, arrange a visit of inspection during next week. OPENING WINDOW EXHIBITIONS M M m m § &>-. v »'«4 iv? nf'l * 1 wmm m i m n IK $ mm r A i3ol i FV INSPECTION INVITED m OSA •1/ f. m <2S if & t m W si. Ml > ffc Gfr r\ 1 S* f ' ¥ tll i rTr r r | r-r r. if err tIW» mm I FC j Be sure to view the numerous j - new styles in Footwear for Autumn, showing Fifth Floor. Smart distinction speaks from every model models that display unusual grace, artistry in design, and perfect workmanship. Many new shades are showing —shades to harmonise with the new Autumn Fashions. No matter how formal or informal the occasion —for sports or street, for day and evening wear—in style, material and colour you will find J.C.L. Shoes correct, while prices are surprisingly low for such high-grade productions. Fifth Floor. m r. A. Si r ■lll IKS ' ~ : a Gfli S3 A&smx 'ME m 7W f JfiZfcfWs & mmrm* I "A m v' m im

Brunettes for mine I prefer blondes w a it ss a I H A m B Al P* Mosquitoes take a hand at Buzz Bridge A/fOSQUITOES— buzzing, biting, pois- Flit was perfected after years of research by IVJL onousJ Kill Ithem at once with Flit, the chemists of the world-famous Standard _ _ A•« /Ik. Y . * V Ti. UmA Alii Flit spray clears the house in a few minutes of disease-bearing flies, mosquitoes, bed bugs, cockroaches, ants, fleas and silverfish. It searches out the cracks where insects hide and breed, destroying their eggs. Flit kills moths and their larvae which eat holes. It will save your clothing, furs and rugs. Does not stain. Flit was perfected after years of research by the chemists of the world-famous Standard Oil Co. (New Jersey). It has replaced old, ineffective methods. Fatal to insects, but harmless to mankind* Get an 8 os. trial tin of Flit, 2/-, or 16 oz. tin, 3/3; both with free mouth sprayer. Combination Bet, hand »prayer and 16 oz* 631 32 oz. tin, 5/3 ; 160 oz., 21/-. STANDARD OIL CO. (NEW JERSEY) J/Flit » unobtainable from your local chemist or store, writ* ™ ll «""">*< f°\ Distributors: POTTER 8c BIRKS (N. Z.) LTD, Smith's Bldg., Auckland C( DEStTROYS Mosquitoes p TKADB MAEI DESTROYS FUES MOSQUITOES MOTHS SILVER FISH ANTS BED BUQS FLEAS COCKROACHES ruiit oj» the Yellow tin with CM Black Band COUNTER DOCKET BOOKS, OFFICE STATIONERY. HERALD PRINTING WORKS. Telephone 44-290. - For Neuritis f Only. The Lightning Remedy. FARMERS' TRADING CO. ALL BRANCHES.

f - "l *- *: . V /•••■'• • ,-•> C ' ' t > Price, per-tm. : What causes chasing and " how to guard against it FHE texture of a baby's-skin is so fine and soft and delicate that the least little bit of roughness is likely to irritate the surface. This is especially true of the folds of his fat little body where moisture so often lurks, making the skin tender, assarting his comfort with the acidity of perspiration or urine. Here too there is always the element of friction where one little fold rubs against the other ever so lightly when baby moves.. If the mother is not always on her guard, keeping baby beautifully clean and will-powdered, his precious sleepy time ana happy play hours will be marred by the misery of chafing. After his bath and thorough drying with a soft towel she powders him thoroughly. And again" every time his diaper is changed. The powder has three functions. It absorbs the moisture, it neutralizes the acid and it makes the surfaces smooth, preventing friction. Naturally a powder to do a these things must be absorbent, ptre beyond question and exquisitely fine. Because it is all these things in notable degree the choice of mothers more than any other is Johnson s Baby Powder, ■■■-v- ; .. v.?-; r Bestforitiaby Best lor you" ~ • - - *»*