Page 19 Advertisements Column 2

New Zealand Herald, Volume LXV, Issue 19892, 10 March 1928, Page 19

I What Does You YOUR foot must provide support, must bear the weight of your body, must stand up under the 18,908 steps that the average person takes each day. Now in supporting the body the foot bears the weight at three contact points the heel, the "ball" and the outer side of the arch. The ordinary shoe gives support at only two of these points the heel shank of the ordinary shoe soon sags down and the arch is left unsupported. Therefore the jprinciple of the Arch Preserver Shoe is correct, for the concealed, built-in arch bridge supports at this contact point of the arch where support is needed and there can be no strain. And this arch bridge is exclusive, too —the patent on it having been upheld in the highest covirts. The Arch Preserver Shoe is different. It has other exclusive features. Try a pair and you will immediately see tha difference. Specraliuts in Shoe Fitting, Vulcan Lane (opposite N.Z. Herald) and High Street, Auckland.

t«WIW m IVIIIIBItC ■ ■■*■•■■■■■ * m ~ 11111*1 mm siaa«in«S*SSSf j UHiiiiyr mmummyr •■hit V > K5 ■■■■ *•» ■■•■ a 1111 l m« ll««l yR iiiii "■H llk*l & tmmmm The HANDY CAP- * • Only on the new oval Perfection Pint FlasK! You've tried and enjoyed McCallum's Perfection Scots WhisKy—the whisKy with truth in its name* Now you can buy Mc Calluna's Perfection in oval pint flasks—with the new aluminium Handy Cap at all lead* ing hotels. Agents: Cooke A Co., Ltd., Albert Street, Auckland.

/ Do you know of any CHI who BfG DELICfkT Who take colds easily? Who cause their mothers many an anxious moment? These are just the youngsters who improve so rapidly on small regular doses of Lane's Emulsion that they fairly astonish their parents. ' The Secret—is that nature wants one or two elements (vitamines) which are not present in sufficient quantities in daily food. Nothing that we know is richer in "A" vitamines than Cod Liver Oil. In raw form this is not very nice to take, but in Lane s the little ones like it and will take it gladly. Price 2J6 and 416 at all Chemists and Stores. Mant* factured bv £. G. LANE. Graduate Chemist, Oamart/k New Zealand. EMULSION