TOURIST TRAFFIC.

New Zealand Herald, Volume LXIV, Issue 19781, 31 October 1927, Page 11

TOURIST TRAFFIC.

NEW ZEALAND'S ATTRACTIONS MORE PUBLICITY NEEDED. ADVERTISING IN AUSTRALIA. [FROM OUR OWN CORRESPONDENT.] SYDNEY, Oct. 13. The importance of quicker communication with New Zealand is emphasised by Mr. Arthur H. Adams in an article in the Morning Herald. Mr. Adams also says he thinks that New Zealand should conduct a livelier campaign hero in the way of advertising its attractions. Those fortunate enough to seek New Zealand—and it is well worth the seeking —must begin at the discreetly hidden New Zealand Tourist Bureau, somewhere in Martin Place, Mr. Adams writes. "There is no shop window displaying the marvels and the beauty of New Zealand scenery. You take a lift to the fourth floor, and you are confronted with this stern admonition, ' smoking is strictly prohibited.' That office on the fourth floor is technically a part of the Dominion; New Zealanders are sturdily uncompromising, while the easy-going Australian saunters carelessly with his cigarette alight even into his lordly Commonwealth Bank. "We Australians take New Zealand lightly. We know it has fine scenery and charms not to be found elsewhere on the globe, all compact in a small place—this by no means one of its greatest advantages to the tourist —but isn't it 1200 miles away across a lonely sea-road, with the sacrifice of sea-sickness to make the journey a weary one ? That legend has grown, and women are absurdly afraid of that long stretch of water. On a recent voyage to New Zealand the ocean for half the way was as smooth as the Pacific can be; and the rest of the journey in the steady-going Maheno was pleasant for all. " Once the Dominion wakes to the happy future assured to it, fast steamers will speed up the trip and larger boats will take the sting out of sea-sickness. With a bold policy of advertising in the SvcTney press, with full-page advertisements to attract the Australians, New Zealand will come into its own. It has the goods, but it does not display them. Four floors up is not the place for the display of the splendours of tfie Dominion. Even without ample advertisement New Zealand must take its place, aue to its unique attractions, as the foremost country for ecenery in the world."