Page 18 Advertisements Column 1

New Zealand Herald, Volume LXIV, Issue 19720, 20 August 1927, Page 18 (Supplement)

0i I '^l : WgOV k- rt j W' : 3IKE& */ / ~ I tr- # i.y i# V---;-- --.wgg i 31 »H vm> til fThis Smart Frock, by a noted designer, may be reproduced from McCall Pattern No. 5017; fi and L'Echo de Paris Display at M. & C.'s Commencing Monday, and Daily Until Friday & yi N exceptional week of material service commences on Monday, on the wonderful Second Floor.: /J Here, in all their newness, variety, and beauty of colouring, are displayed the correct fabrics rj for Spring and Summer. What delightful frocks can be fashioned from them, at a very modest I J outlay, will be revealed in the L'Echo de Paris display by mannequins. This modern method of display discloses in the most convincing manner just how the fabrics appear when made up, and, at the same time, demonstrates the extreme smartness of the rrenc designs obtainable through the McCall Printed Pattern Service. Styles by Lanvin, Vionnet, Worth, Miler Soeurs, Redfern, Anna, Drecoll, Berthe, Chantal, Premet, Martial et Armand, Lelong, Agnes, Jenny, and other famous designers, will be presented in the and McCall patterns enable you to have an exact replica, or a choice of hundreds or other styles equally as smart. Parades twice Haily, at 11 a.m. and 2.30 p.m. MISS BETTY McCALL will be in attendance at the parades, and in the Pattern department, to give helpful advice on home sewing. Footwear Featuring Interspersed with L'Echo de Paris Mannequin Parades On the importance of distinctive Footwear, Dame Fashion is very emphatic, and, for this reason, the special featuring of the new season's shoe styles in conjunction with the L'Echo de Paris Mannequin Parade will, we feel sure, find much appreciation. BEAUTIFUL COTTON VOILES See them on Monday—thousands of yards, in the most wondrous colourings conceivable. Tiny patterns and subdued colourings intermingle with bolder designs and dozens of indescribable printings to provide a variety yet unequalled. Pastel tonings are quite a colour feature, whilst the floral panel and lace flouncing effects are very correct and distinctive. Figured Voiles, 40in. widths—Prices, 2/6, 2/11, 3/6 yard. Plain Colour Voiles, in all tonings—2/6 and 3/6 yard. Floral Bordered Voiles: 44in., 2/11; 50/52 in., 3/11 and 4/6 yard. RAYSYLK A beautiful weave, which is showing in plain and crepe finishings of soft and silk-like texture. The range of designs includes neat to bold floral types, batik, plain and floral combination effects, as well as a good assortment of softly-toned conventional types. Also, a big variety of plain shades in all the newest tonings; widths, 36/38 in 4/6, 4/11, 5/6, 5/11 yard. Plain, 4/11 and 5/6 yard. CUTTING-OUT SERVICE In conjunction with the displays next week, a special cutting-out service has been arranged. Those who choose materials and McCall Patterns may have garments cut out at the following nominal charges:— 1 /- for Skirt, Jumper, or Undergarment. 2/- for all other Garments. This service will be under the control of Betty McCall, who will be pleased to give helpful advice on the choosing of fabrics, quantities required, trimmings and styles By Courtesy of the F. Moore Piano Co. Delightful Musical Items will be rendered during the parades by a Brunswick Panatrope the wonderful invention which reproduces music solely on the electrical principle, and has provoked widespread discussion throughout the world of music. A SEASON OF PRINTED SILKS! Printed Silks for whole frocks and combination frocks—Printed Silks for scarves —and all so delightfully new and fresh. Crepe de Chine, Georgette, and Chiffons vie for popularity, and combine to afford an unrestricted choice.—Prices from 9/11 s to ,24/6 yard. Celanese Marocain is a silk production that is making a wide appeal because of its excellent weight, beautiful appearance, and choice colourings; 40in. wide. —15/6 yard. Choyce Ltd FOR SER Queen Street Auckland Correct Fabric Choosing for SUITS and FROCKS A fabric of outstanding merit, and listed among the most fashionable productions, is " Wool Crepe de Chine." A truly delightful weave in an ideal weight, dressy in appearance, and in colourings quite out of the commonplace; 54in. width.—lo/6, 14/6, and 15/6 yard. " Crepe Charmie " is another entirely new weave that will appear in many of the smartest suit and frock styles this season. Here, too, the tonings are so delightfully new and different; 54in. wide.—l 6/11 and 22/6 yard. " Charmelaine" continues in favour, and deservedly so, by reason of its smart appearance and serviceability; 54in. wide.—ll/6, 12/6, 13/6, 14/6, 15/6 yard. For Sports Suits, there are extremely smart productions of the flannel type. Beautiful, lightweight woollen weaves, featuring the faintest of stripes and flecks in multi tints; 54/56 in. wide.—l 3/6 and 14/6 yard. " Glen Flannels " are also a centre of interest for really distinctive frocks or separate skirts. The checks they introduce are so entirely different to anything previously shown; 36in. wide.—6/11 and 8/11 yard. COTTON FUJIS contribute their share to the smartness or wash frock productions. Of outstanding note are the new plaid and overcheck stripe effects—these are to be seen in novel colour combinations, printed on natural and coloured grounds, also in a wide range on beautiful self colours. Fancy, 38/40 in. width—2/6, 2/11, 3/11, and 4/6 yard. FJlain colours, 36/38 in. width—2/6, 2/11, and 3/6 yard. CREPE ELESE An attractive weave of silk and cotton, in weight just a little heavier than voile, comes in two ranges of the newest floral and conventional types, providing a choice of all the most wanted tonings. This is really one of the daintiest of the season's productions; 34in. wide —4/11 and 5/6 yard.

*A*V ■ 1 si", r '..t - sir w. 50ME gay with bright colours, others soft with mellow tinting; every effect to create that cheery atmosphere about a room that only good wallpapers can give. Call and inspect them in our Showrooms. You will find colours and designs to suit every taste. If you cannot call, a post card will bring a complete selection of patterns, in which you will find your choice. » w ft! flfl II Sift !W m /.»/«? The Home of Beautiful Wallpapers, QUEEN ST., AUCKLAND VwV Ltd. 'Kim i'Mwi v» m m 55s iii «<> 3S a / / m m m § m o 1 i o **%: V, The Tower of yo The magnet that attracts all eyes that com' mands and holds admiration of both sexes. Every woman has certain facial charms. Her task is simply to accentuate them—to make them bloom into full beauty.' You can do this with the lamous Pompeian Beauty Toilette — A touch of Pompeian Day Cream, fresh, cool, smooth, to remove shine and make the powder cling. Then, dust with Pompeian Beauty Powder, for a lovely flower'like tint and even tone. Lastly a touch of Pompeian Bloom (rouge) to give the colour of charming youth to the cheeks. mf