Page 6 Advertisements Column 3

New Zealand Herald, Volume LXIII, Issue 19488, 18 November 1926, Page 6

COMPANY.Limited. 864 KARANCAHAPE RP« 5 AND TWO BOOBS NEXT ST. KEVIN'S AECADE. Ths P-2-U BOOT AND SHOE CO., LTD., wish to return thanks for the splendid response the public have given to them in introducing a new selling system—direct from the factory to the people. We are mere than gratified with the success that has greeted our efforts. WS MANUFACTURE THE VERY BEST QUALITY FOOTWEAR IN OUR OWN AUCKLAND FACTORY, AND ARE SELLING DIRECT TO THE PUBLIC. Here are a few facts that make it Quite clear we are able to sell at a lower profit than that usually made on Imported Footwear. W *[? Middleman's profit, {4) There n0 factory reni; t0 (2) Tba factory has been established 20 years. .■.■ *■ . \ *V, ($) The Premises are freehold, and ovjned by the (®) *"9 whole of the machinery is British-made. proprietor. (6) it is now royalty and free of any liability. £BS Men's Patent, latest narrow OC I Patent, Fan Sides. A very 16/fi toe Best ever offered - sifiar* shoe • • - - .»"/** Tan Hide, Box Hide, -Jgyg Here is a New Zealand industry, and one that is perfected in our factory. Zealand goods, and the opportunity is now offered by the F-2-U. Maid's or Women's Patent College Shoe, good wearing - 15/11 Great value - Sxf l 1 ' Also. Box Calf, »t • ' 14/11 The slo&an to-day is to support New Every article sold from these Stores is a guarantee of quality, and the Directors, Mr. J. Carder and Mr. w. A. Gemmell, will stand at the back of every pair of boots or shoes sold, end, if necessary, w>il replace by a new pair, Finally, the F-2-U stands by Quality, and turns out a cheaper shoe than the imported article. POST YOUR ORDERS. 60 that Country Customers are not placed at any disadvantage, we pay Postage on all parcels, and will refund money in full if satisfaction is not given. Do it now You take no risk FACTORY 2 YOU 164, KARANGAHAPE ROAD. AND TWO DOORS NEXT ST. KEVIN'S ARCADE. When the world was very young and feel were unshod somebody who wanted to be different fastened a leather sole to his foot with thongs round the ankle and toes, and father paid the first shoe bill. The idea took on, everyone wore leather soles till Somebody else who wanted to be different added heels and toes to the sole. So the boot gradually developed. In thf 15th Century, whan father turned his weary footstaps heme•ward hia toea were half-way there, so long were the points of hia shoes. Sometimes he evsn fastened them to hie knees with, fancy chains. Then, in the 16th Century, because somebody wanted to be different again, shoes suddenly became quite square-toed. Made of embroidered leathers, they were slashed and puffed with white. JSTBrra I nt'.v.ii nT mmings. Ihey were made of satins and brocades, with light ejork soles, and the more elaborate toe embroidery the more fashionable they were. Ito the 13th Century shoes were elaborately embroidered and fastened at the side. The points of the shoes were two inches beyond the foot. These points gradually ttrew in length and splendour. Top boots, limp and drooping, were fashionable in the 17th Century. The dandies rolled them down to show • thfr lacs and silk linings—and had to walk straddled as it result of their vanity. But at the end of the century, ladies changed their minds suddenly. with womanly perversity, abolished heels, and wore fia%< slipper-like shoes. Father's vanity increased in , the 18th Century. He wore ehoea with high scarlet heels and long tongues, fastened with rakish bows. £5 On wet mornings, when l&dieehad to walk from their doors' to their Sedan chairs, they fastened wooden loies to their shoes to protect them from London's mud and Blush, X, S|*Sl 111 *>' Nowaday#, men and women who seek smartness and comfort, demand Patriata Shoes. Made ii New Zealand, of beat leathers, Patriata Shoes are entirely up-to-date, smart, pleasing, .and com fortable. rv" X WB mm ;-.. s V: '; t G. A. COLES & CO., LTD. Manufacturers of "Patriata Footwear," Exmouth Street, Auckland. A.. - Jjftrf*. I''P %, 11 ' "'Jt 9 ww I • r : :-a Buy New Zealand-made Footwear, manufactured by SKILLED NEW ZEALANDERS, on fashionable lasts for Men, Women and Children. Every pair guaranteed superior in materia! and workmanship. We are the Manufacturers and Guarantors. % • i if 'J. itlknil iWlHiiililfiTOiTililW COMPANY, LIMITED, 69-73, Federal St., Auckland. 5. M. TREGASKIS, MANAGER & SECRETARY] WHOLESALE ONLY.