Page 17 Advertisements Column 2

New Zealand Herald, Volume LXIII, Issue 19459, 15 October 1926, Page 17

constantly developing market for cement, and there iple proof that the growing demand will continue to absorb outputs without difficulty. Hence The British Stanshould prove one of the most profitable and successful undertakings of recent years —for .. . • . tin . • « FifSll^OTJlJ

For proof, look, first at the growth of the industry in N.Z. According to the 1926 census N.Z. has a population of 1,407,165 including Maoris, an increase of 164,769 since 1920, or about 13 per cent. In 1920 the total output of N.Z. lime and cement products was officially valued at £367,874. By the end of March 1925 the value had risen to £965,997, an increase of £598,123, or approximately 163 per cent., as against the 13 per cent increase in population—although the prices have steadily dropped from £7 2s. Od. to £5 12s. Od. per ton* The demand in the next few years for cement for roads alone should furnish ample markets for the whole of the new Company's output,. In addition, various water projects, bridges, tunnels, dams, and other engineering developments, as well as a big demand for cement office buildings, houses and farms, will call for cement in unlimited quantities. A New Enterprise its objects and The British Standard Portland Cement Limit* d is mot a_ Company organised over night nor formed as a speculative institution to compete with existing companies regardless of any real utility or necessity. Behind it are years of detailed research, and clo3e investigation by trained minds —by men favourably known and fully experienced in every branch of the Cement industry and in commerce generally. They have analysed every factor —-location, raw materials, fuel, plant, power, water, transport; every detail as to cost of manufacture, labour, engineering, marketing, financing, freighting and profits has been considered and they have "backed" the enterprise by putting up £BO,OOO. It can be readily proved that the projected Company's Properties comply to a remarkable degree with all the cardinal conditions laid down by experts. E. C. Eckel, a leading American authority on the subject, holds that the selection of a site for a new Cement plant, and its prospects of success must largely depend onChemical and physical characteristics of the raw materials available; amount of the raw materials available; location of site with reference to fuel supplies, transportation routes and markets; and location in regard to supply of labour and competition. Where these tests can be successfully passed Eckel says "the success of the enterprise in question is practically assured if capably controlled.' 5 Tho Company has acquired, free of all encumbrances, these properties: (a) Limestone (or natural cement rock) property of 174 acres, situated about 80 miles from Auckland, (b) White Limestone Property, consisting of 233 acres freehold. (c)ssAn option to purchase for £I,OOO the freehold of 84 acres containing a great ouantitr of building stone easily workable for reclamation purposes. (d) Coal property, 144 acre:?, partly freehold, and the balance leasehold on long leases at low rentals. Mr. Boyd Bennie, Mining Engineer, lato Government Inspector, conservatively estimates that this coal area contains over one million tons of the best steam and house coal in the Whangarei district, (e) A permanent supply of fresh water is available for all purposes, having a fall from" an elevation of 200 feet, whilo the works will immediately adjoin an anchorage safe for all purposes, workable in all weathers, without pilotage, and having 24 feet of water at low tide, and quarry, mill, wharf and deep water are all in close proximity to each other. Mr. Stanley Jones, C.E., Auckland, estimates that the amount of limestone available in the whole area in not less than 15,000,000 tons, ample to ensure a supply of at least 100,000 tons per annum above water level for the next 50 years, The site* of the quarry is above sea level at an elevation sufficiently higher than the Mill to allow trucks to run to tho works by gravitation alone. This factor means greatly diminished haulage cost:. Conditions Absolutely Ideal The conditions, singly and combined, for the establishment of a cement industry in these properties, are, Prof. Worley states in his report, "as nearly ideal as it is possible to imagine. . . I am enthusiastically of opinion that the establishment here of a cement industry would be a most remunerative undertaking." Most Modern Plant Possible The plant to be established, capable of an estimated annual output of 72,000 tons of cement, will bo tho most modern it is possible to attain, and, it is believed, will add to specific advantages not hitherto enjoyed by any cement making concern in New Zealand. Where to get Prospectus . Applicants for shares should obtain the prospectus from any member of an exchange affiliated to the Stock Exchange Association of N.Z., from the National Bank or from Ihe Local Brokers — Geo. Creagh, Esq., H. E. Forde, Esq., L. T. Symes, Esq., Auckland.

"FOR ROADS £78,100 Estimated Surplus Profitafter 10% dividend has been allowed for Cost of production and distribution has been estimated at £Jf 08. 3d. per ton f.o.b. at works. The present selling price of Cement in N.Z. is £5/2/~ per ton, but basing the selling price of cement as being possibly reduced to £4/10/- per ton, the estimated annual profit on 72,000 tons (after allowing 10 per cent, for depreciation on cost of works, and after paying a dividend on capital) would be £7Bjloo, Why leave your Money in the Savings Bank ? As showing its complete confidence the promoting 'condor company has already subscribed for 80,000 £1 contributing Hharea and will guarantee 4 per cent, interest on capital paid up on public subscriptions, during the time the Cement Mill ill being built, not exceeding two years. The company will also allow 0 per cent, on money paid in advance of calls. Provisional Directors RIGHT HONOURABLE SIR JOSEPH WARD, P.C., Bart. (Chairman), Chairman of Directors, New Zealand Guarantee Corporation Limited, Wellington. GEORGE SHIRTCLIFFE ESQ., Merchant, Wellington. FREDERICK EARL ESQ., K.C., Barrister, Auckland. WILLIAM DRUMMOND STEWART ESQ., Company Superintendent, Wellington. CEDRIC WITBY SALMON ESQ., A.M.1.C.E., Civil Engineer, Wellington. JOHN MOODY ALBERT ILOTT ESQ., Company Director, Wellington. _____ HUBERT LOUIS NATHAN ESQ., Sharebroker, Wellington. FRANK RAE HOGARTH ESQ., Acting-Chairman Grey Valley Collieries Limited, Wellington. JOHN JAMES WILLIAMSON ESQ., Director Wellington Deposit Mortgage and Building Association limited, Wellington. HON. GEORGE ROY WILLIAM McDONALD, Director Kandos Cement Co. Ltd., Sydney, New South Wales* How to Apply for Shares. Shares may be reserved on the form below, or applications may be made on the application forms contained in the prospectus. To Interim Secretary, The British Standard Portland Cement Limited, P.O. Box 542, Wellington. Date Pending receipt of prospectus kindly reserve for me , .Shares for which I enclose £ application money, NAME ..... STREET TOWN (Note: All cheques to be made payable to Tho Biitish Standard Portland Cement Limited, and crossed.)

The British Standard Portland Cement Limited