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THE ADJECTIVE CRAZE.

APPEAL FOR MORATORIUM. A moratorium for adjectives used by publicity artists is the appeal of an American writer. " Extraordinary "is the first on this black list—" the most extraordinary thing we know is the way this unfortunate word is compelled to do duty for anything and everything, and is still supposed to convey a meaning." " Ravishing "is No. 2. " This word," says the black-lister," " should have been buried with Cleopatra." Then there is " magnificent (leave it to Solomon and the "lilies of the field "); "overwhelming" ("look up old man Noah and the story of the Flood "), and "mighty" ("that's what the German Emperor thought of his army, and see where he got off "). All the others will, no doubt, occur to the average citizen.

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Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/NZH19260828.2.154.43.4

Bibliographic details

New Zealand Herald, Volume LXIII, Issue 19418, 28 August 1926, Page 7 (Supplement)

Word Count
127

THE ADJECTIVE CRAZE. New Zealand Herald, Volume LXIII, Issue 19418, 28 August 1926, Page 7 (Supplement)

THE ADJECTIVE CRAZE. New Zealand Herald, Volume LXIII, Issue 19418, 28 August 1926, Page 7 (Supplement)