Page 18 Advertisements Column 1

New Zealand Herald, Volume LXIII, Issue 19298, 10 April 1926, Page 18

THE average man on the street today knows that through more efficient manufacture, standardization of parts, etc., all motor car makers offer him more for his money than ever before. 'All makers claim greater things for their product —and can prove them. All makers rest their case on more economical manufacturing due to quantity production under modern efficiency methods. All cars are fair value, but there is a best value. Few motor car "manufacturers" have foundries, forges, etc., to make their own engines—yet onefourth of the cost of an automobile is in the engine. Even fewer build their own bodies—yet one-third of the cost of a car is in the body. Only.two makers have adequate facilities for making all bodies, engines, clutches, gear boxes, springs, differentials, steering gears, brakes, axles, grey iron castings and drop forgings: Ford in the low-price field and Studebaker in the finecar field. One-Profit Value Because of its unique manufacturing facilities, Studebaker eliminates profits which all other quality car manufacturers must pay to outside parts or body makers. Savings effected in this way mn to a hundred pounds on some models. M Studebaker Fastest selling high-powered car in the world THE Studebaker Big Six SportPhaeton is powered with the identical engine that carries hundreds ' of Studebaker busses at high speed hour after hour over hills and valleys—hence a car of swift pickup and thrilling performance. It is luxuriously comfortable, beautifully finished in Totem grey lacquer with wheels of bright vermillion. Its equipment is unusually complete. Based on the rating of the Royal Automobile Club and the Society of Automotive Engineers, only seven American cars equal this Big Sis in power. But they sell for two to four times its price, as shown by the following table: STUDEBAKER BIG SIX R. A. C. and S. A. E. rating—36.o4 H. P. Car A— 1% more power, 137% higher price Car B— 1% more power, 217% high-r price Car C— 7% more power, 233% higher price Car D—25% more power, 344% higher price Car E—3l% more power, 376% higher price Car F—35% more power, 262% higher price Car G—35% more power, 373% higher price It is not surprising that the Big Six outsells every other car in the world of equal or greater rated horsepower. The Big Six Sport-Phaeton is a car big in power, big in comfort, big in reserve transportation. Its economy of opera-

Thus Studebaker is able to use finer steels, finer woods, finest engineering and superlative workmanship in its cars; then to add costly equipment ... and still charge no more than competing cars, Unit-Built Construction One-Profit facilities result, too, in Unit-Built construction. In cars designed and built as units. The hundreds of parts used in a Studebaker car are Studebaker. They function together as a unit, resulting in longer life, greater riding comfort and higher resale value for you. Scores of thousands of miles of excess transportation thus are built into Studebaker cars. Records of more than one hundred thousand miles are common. Constantly Kept Up-to-date Because all phases of manufacture are directly under Studebaker control, Studebaker cars are constantly kept up-to-date. Improvements are continually made, not saved up for spectacular annual announcements which make cars artificially obsolete. Thus resale values are stabilized. As an example of the value One-Profit manufacture makes possible, see the Studebaker Big Six Sport-Phaeton. Big Six Sport-Phaeton (5 Passengers) Under our fair and liberal Budget Payment Plan, this car may be purchased out of monthly income for a small initial payment and the remainder in convenient installments. jm tion carries out the promise of its low initial cost. It is built to hold five passengers in real comfort. Seats are luxuriously deep arid restful. Upholstery is genuine leather. Fall-size balloon tyres and snubbers add to its ease of riding. The Duplex body offers important advantages —found in no other open car. Concealed within its steel-framed upper structure afe roller side enclosures which the driver may raise or lower in 30 seconds without leaving his seatproviding instant protection from storm or cold. Lights are operated from the steering wheeL Spark control is automatic. There's an 8-day clock and petrol gauge on the dash, automatic windscreen cleaner, rear-view mirror, cowl ventilator, stop light, inspection light on 10foot cord—and one key serves for the spare tyre and tool compartment locks, as well as the splendid coincidental lock to ignition and steering gear. Ride in it—feel the surge of power from the smooth, silent six cylinder engine and you will know why the Big Six outsells all other cars of equal or greatcf; rated horsepower, This car way be had with folding hood, if desired. Fourwheel hydraulic brakes and disc wheels are optional at a slightly increased price. kA % i «/*<& IfPIP mm Jfi , liiiy 525 M m m M m m m lip m m m i KM BBKgyl'? ■-'••a 99 m :':U #ll *'si\ & WsSSS: Uu STUDEBAKER BIG SIX. DUPLEX-PHAETON • • I mp eiv nUPLEX-PHAETON, 7-sester, 1 wheel hydraulic BIG SIX 127-INCH MODEL, DUPLEX-PHAETON, 7-seatcr, Jk(y,3() brakes five disc wheel?, and five bnlloon tyres • • with Artillery type whorls and five balloon lyres - • ' USED CARS TAKEN IX TORT PAYMENT. EAST TERMS ARRANGED Af fmts Auckland 3fid Hsmilton* *lhp. Tomh? jnid Co.» L<lcl., ® ADAMS, LTD., New Zealand Agent**. « ~ <■:«;,.rr Rma • fiisborn*~. Allen Bros, awl John pi one. Chrintchureh. Timaru. Wellington. Wantrnnui. and Palmej-ston North. K ft A i BUILDERS OF OU A. LI X Y VJB ELI CI»JS S F OJ£ 7 4 J.E4? *