Page 16 Advertisements Column 4

New Zealand Herald, Volume LXIII, Issue 19218, 6 January 1926, Page 16

AMUSEMENTS, THERE'S A LYRICAL SWEETNESS IN THE AIR. AS IF A THOUSAND VIOLINS WERE WHISPERING A GLORIOUS THRENODY telling of wonderful endeavours and big achievements; and from the murmuring of the strings comes the everdroning, yet exultant, harmony that tho LYRIC IS BORN ANEW! LYRIC IS BORN ANEW! LYRIC IS BORN ANEW! LYRIC IS BORN ANEW! OUR THOUSANDS OF PATRONS AND OTHERS, WE WANT TO PROMULGATE THE GLAD TIDINGS! p]xhilarating news to all thoso thousands who have corne to look upon the LYRIC DE LUXE LYRIC DE LUXE . LYRIC DE LUXE LYRIC DE LUXE LYRIC DE LUXE LYRIC DE LUXE as their Home of Screen Entertainment over a long period of years. THANKS to the indefatigable efforts of its genial manager Phil Murdoch—it has been completely remodelled and entirely rejuvenated for the reception of those thousands who will attend the screening of " THE IRON HORSE." " THE IRON HORSE." '• THK IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE TRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." " THE IRON HORSE." At the LYRIC DE LUXE LYRIC DE LUXE LYRIC DE LUXE TO-MORROW (THURS.), TO-MORROW (THURS.), TO-MORROW (THURS.), And thenceforward—during the screening, for ONE W T ONDERFUL WEEK, ONE WONDERFUL WEEK. And so become a preferred place of amusement for all time to those who desire GOOD AND CLEAN ENTERTAINMENT, PRESENTED IN A MANNER HITHERTO UNKNOWN IN THIS CITY. Just think of some of the joys that are yours—at infinitessimal cost— YOU MAY RECLINE COMFORTABLY ON SOFT YIELDING SEATS AND REST YOoR WEARY LIMBS-AND BE WAFTED INTO A REALM OF FORAND SEE THE BEST PRODUCTIONS IN SCREENDOM. MUSICALLY SYNCHRONISED BY AN ORCHESTRA OF PICKED INSTRUMENTALISTS, UNDER THE BATON OF AN EXPERIENCED AND NOTED LEADER. You may sink deep down into the nifty cushioned chairs—with all to dolight the eye and attune the ear. Can you ask more from any theatre in this wide world. We want you to come along and see the wonderful transformation that has been wrought by an assiduous band of fairy workmen under the wand of Phil Murdoch. Phil has toiled night and day for your comfort and for your enjoyment, and its certainly up to you to give him the glad hand at the OFFICIAL OPENING OFFICIAL OPENING At 7.45. TO-MORROW. TO-MORROW. THURSDAY. THURSDAY. Rome was not built in a day but the LYRIC DE LUXE LYRIC DE LUXE was transformed into the MOST UP-TO-DATE-COM-FORTABLE AND COMMODIOUS THEATRE IN THIS CITY in the short space of Three Weeks at an outlay of £15,000. £ 15.000. £ 15,000. Isn't this matchless? Come along on Thursday and you will see what this management has attained in 474 ljours. We don't talk about what we are going to do for MONTHS AND MONTHS - WE SIMPLY GRASP TIME BY THE MARCEL WAVE—AND HUSTLE. Call at the LYRIC any time and you will see tho result. From Screen to Screen Box—from Floor to Ceiling to the Thousands of electric glimmers that illuminate the theatre—ALL—ALL ARE COMPLETELY NEW. Gone is all—save the walls—an in their place comfort and luxury have come to abide for all time. Phil Murdoch —Tho Manager, spent mouths and months of careful research on the auditorium equipment and installation of such wonderful theatres as the Capitol and Itialto in New York and Grauman's Egyptian at Los Angeles. He has crystallised from these a smaller Teplica for comfort and convenience. THTS THEATRE IS YOURS —IT TS FOR YOUR ENJOYMENT AND PLEASURESO MAKE IT YOUR RENDEZVOUS ALWAYS. NOW Come along to this Mecca of Movio Delight and see that GREAT WILLIAM FOX SCREEN EPIC. THE TRON HORSE, THE TRON HORSE. THE TRON HORSE, with its Romantic Operatic Prologue. "LOVE AND DESTINY." At the GRAND GALA OPENING. GRAND GALA OPENING, GRAND GALA OPENING, TO-MORROW (THURS.). TO-MORROW (THURS.). AT 7.45. AT 7.45. I have seen the picture Palaces of almost every country, and can unreservedly state that this NEW LYRIC DE LUXE ■conforms in every way to all the traditions of the noted movie houses and will rank as one of the finest and most un-to-date theatres in this country. I have been impelled to write this advertisement as a tribute to achievement—and take the sheerest jov in so doing. I touch my heart - as the Easterns do —may tho Peace of Allah abide with vou wherever you go—whenever you strav. to the LYRIC DE LUXE just find vour way —you'll find much laughter, some tears—but say—and you'll get better entertainment in every wav. Hurrah ! THE LYRIC IS BORN ANEW—so come! —we just want you. Yours Joyously. George Barnes. LYRIC DE LUXE-GALA LYRIC DE LUXE-GALA OPENING. OPENING TO-MORROW (THURS.). TO-MORROW (THURS.). JANUARY 7. JANUARY 7.