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59 For Men Birthday Week is ai great buying time for men as well, and a special announcement in to-morrow's issue will give some idea of the savings to be effected I rvr if mi BHiiiii I immmm P I Jl I pgfrPf^ ISS®I Country Residents who desire to inspect the smartest fabric productions of the season should not delay in writing for the M. & C. Sample Sets, which arc sent post free upon receipt of request, The items on this page are but a few examples of the dozens of exceptional buying opportunities throughout the Store. MS? wr J 8 Fashion and Fact The Spring and Summer Number, full of smart fashions and helpful shopping suggestions for the home, is now ready, and upon receipt of name and address a copy will be posted to you. Write to* day. Co nmences 10-morrow 27/6 will secure one of the Smartest Fuji Frocks In Cream Fuji, of the dependable PK standard, the sketch on left depicts one of four very smartly fashioned styles, each tastefully trimmed with pin tucks, hemstitching, and pearl buttons. Frocks such as these are sure to be needed during the summer months, and would be wisely secured at this special Birthday Price. \ |i I Fashionable Ensemble I j and Mock Ensemble Suit? ~~JJI at 5 guineas j / I The Ensemble Suits are in Garbi., the frock havj / /j*t3 ing long bodice in Crepe de Chine to tone atJJ &A lathed to wrap-over skirt. The well-tailored j W coat is finished with chain-stitching in contrasting colours. Obtainable in Navy, Black, Nigger, Saxe, Sage, or Putty. The Mock Ensemble Suits, quite the latest note in summer fashions, are in Silk Marocain. The coats are fashioned in the straight-line effect, and the cleverly designed frock idea is in figured Crepe de Chine, in contrasting tonings. Obtainable in Sand, Etope, Cinnamon, Light and Dark Greys, Navy, Saxe, Brown, and Beaver. 700 Yards of Smart Cotton Dress Fabrics at One Price, 2/6 per yard Here is the opportunity right at the commencement of the season to secure the needed frock lengths to considerable price advantage. The fabrics at 2/6 embrace Marocains, Printed Mille Plie, Cloque Fabriques, Novelty Eponges, etc., featuring stripes, checks, and floral designs in the seasons most wanted colourings. Silk and Wool 950 Yards Pri Priced at 0/11 For First-grade Silk and Wool Fabrics it will at once be realised that 9/11 is a price that means very economical buying. The fabrics are of nice weight, and are showing in a wide range of colourings that are correct for present wear. Special Birthday Week Offering of Natural Fuji Silk at 4/3 per yard For summer frocks and lingerie Natural Fuji Silk k irresistible, and those who have yet to fill the season's requirements cannot wisely overoffering. 36-inch, and beautiful quality. 1 1/Q is the Birthday Week Price for this Smart Wash Frock for Maids It is one of a collection of exceptionally attractive styles in Cambric and Print, which are showing in light and medium colourings, and very effectively trimmed with crepe. In sizes for ages 14 to 16, they represent very attractive buying at 11/9. Maids' Crepe de Chine Frocks at 32/6 For, such delightful Httle frocks, suitable for either street or indoor wear, the above price is truly remarkable. The styles, all so dainty and distinctive, are in sizes 24 to 3 3-inch, arid provide a wonderfully wide choice. First Floor. I XT FOUNDED Fifty-nine years ago, the chief thought behind the M. & C. Store has ever been Service and Dependability—the kind of service and dependability that win and hold confidence, not for a day or a month, but for a lifetime- A Store where the satisfaction of a customer is regarded of far greater importance than merely selling something. It is not without pride that we celebrate our fifty-ninth year of business, for one has only to compare the little shop, which still stands on the corner of Wyndham and Albert Streets, with the nine-floor structure in Queen Street to-day to realise that the ideals of progressiveness have been achieved. During the next week it is our sincere wish that the specially priced lines be accepted in the spirit in which they are offered—a practical expression of appreciation of the patronage accorded us during the past fifty-nine years. Every article or line represents seasonable and wanted merchandise, priced so that a considerable saving is apparent, and further, each fully conforms to the high quality standard that the establishment has maintained since its inception. Birthday Week is opportune, as it is the buying time of the year for both personal apparel and home requirements. Need we say more? MK&fJ c At 17/6 The above sketch depicts one of a line of very smart little Ready-to-wear Hats, specially priced for Birthday Week, at 17/6. They are in Brazilian Straw, and trimmed either with fancy wool bands or ribbon, and may be had in Fawn, Nigger, Henna, Brown, or Black. ssm At 21/Illustrated above is an example of a splendid line of Summer Hats in Multi-colour Straw. The shapes embrace both wide and narrow brims, all featuring very tasteful floral trimmings. i 1 * /> At 29/6 This is but one of many shapes in Crinoline Straw, specially priced at 29/6 for Birthday Week. Attractively trimmed with flowers and ribbon, they are juat what is needed for w«tar with summer frocks, and may be had in Mauve, Grey» Henna, Navy, or Nigger. A Special Birthday Week Offering of Shoes at 29/6 And they are perfectly new Shoes, just received. English make, and in two very smart one-strap models, each obtainable in Tan Calf, White Nubuck, Patent Leather, Black Suede, and Glace Kid, with semi-Louis or Cuban heels. AH sizes and half sizes. First Floor. Napery Oddments at Surprisingly Low Prices The lover of fine linens who spends a few minutes in the Napery Section looking over the big collection of oddments that have been marked fpr Birthday Week will be enabled to secure delightful at very considerable savings. Second Floor,, Astonishing Value in Infants' Frocks at 6/11 100 of them, in Muslins, Voiles, Cambria?, and* Linens, in sizes 16 to 22-inch. It is only by personal inspection that the importance of this Birthday offering can be gauged. From the Ground Floor A remarkable Hosiery offering at 5/11. A? this popular price buyers during Birthday Week are afforded selection from pure Silk Hose, Cashmere,, and Silk and Wool. Gloves at 1/11 and 2/11 per pair. These prices are for manufacturers' samples and oddments in fine quality Fabric Gloves, in Lisle. Imitation Suede,, Chamoisette, Duplex Suede: also short one-dome Gauntlets and elbow lengths, in Black, White, and a fall range of fashionable shades. A big range of Ribbons priced down to remarkably low figures. In every instance the Ribbons are of superior quality, in both plain and novelty effects, and in widths from 4 to 8 inches. In the usual way sold at prices firom 2/3 to 5/6. Birthday Week, 1/6 and 2/11 per yard. Laces and Insertions, including Radium, China Hand-made Insertions, and Net Laces, in White and colours, widths from 2 to 9 inches, and worth up to 2/11 per yard. AO Priced at 9d per yard. 70 Knit Silk Jumpers Priced •t 19/11 and 29/6 for Birthday Week To those who anticipate a realily smart silk jumper such prices will instantly appeal. The Jumpers at 19/11 (sketched) are in fancy Knit Silk, featuring horizontal bands in multi-colourings, the neck and sleeves being finished with picot edge. The Jumpers at 29/6 are also in fancy knit, some with round neck and long sleeves, others with Peter Pan collar and three-quarter Magyar sleeves. Splendid quality garments, full-fitting, and obtainable in all popular shades, Hand-embroidered French Lingerie Priced 50% Below Usual! What an opportunity is here presented for those preparing the season' s lingerie needs. Here are the daintiest of hand-embroidered French garments in fine quality Mull Muslin. Quite exclusive they are too, fo? there is only one of each garment in a design. By clearing a line 50 per cent, reduction was secured. - Knickers and Chemises range from 12/6 to 37/6. Nightdresses, from 17/9 to 54/6. 170 Pairs of Corsets at 14/11 a Saving of 10/- to 15/- per pair And the saving is on good Back-lacing Corsets, J.B. and M.O.M. models, embracing five different styles, including a strong White Coutil number, with low top and long skirt. Suitable for average to full figures, Sizes 21 to 36. Also a splendid Sports number in Blue and White Coutil Cotton Brocade, with elastic top and short skirt. Sizes 21 to 26, Second Floor. A Saving of £7 *° £lO on Carpet Squares Altogether there are 23 Squares, embracing Axminster, Wilton, and Indian hand-made. All in good colourings and designs, in various sizes, ranging from 10ft 6in. x 9ft. up to 13ft. 6in. x 12ft. [hese are being offered during Birthday Week at £ls/15/£lB/10/-, and £25/10-. Fourth Floor. 500 Yards of Table Damask at 3/6 and 4/11 They are Bleached Damasks, thoroughly dependable in quality, and in a good range of splendid designs, and at the above prices show a saving of 2/- to 3/- per yard. Such an offering should appeal to hotel and boardinghouse proprietors,, as well as the housewife. An Exceptional Offering of Madras Muslins Birthday Week brings about the opportunity to purchase the finest quality Madras Muslins at prices that mean practically only half the outlay that will be needed in the usual way. There are light and darkgrounds, embracing plain and satin stripes, trellis and sprig effects, together with bolder and larger floral and medallion effects. Just at this time of the year, when new hangings are under consideration, such a proposition cannot be wisely overlooked. Qualities sold in the usual way from 6/6 to 16/9 are priced at 3/11, 5/11, and 7/11 per yard. MILNE & CHOYCE LTD e Queen Street 59 YEARS Auckland

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https://paperspast.natlib.govt.nz/newspapers/NZH19251008.2.175.1

Bibliographic details

New Zealand Herald, Volume LXII, Issue 19143, 8 October 1925, Page 19

Word Count
1,653

Page 19 Advertisements Column 1 New Zealand Herald, Volume LXII, Issue 19143, 8 October 1925, Page 19

Page 19 Advertisements Column 1 New Zealand Herald, Volume LXII, Issue 19143, 8 October 1925, Page 19