EMPIRE EXHIBITION.
QUESTION OF ADVERTISING. AUTHORITIES AND CRITICS. A. and N.Z. ' LONDON, Mar. 18. The Daily Express, in supporting the contention that the British Empire Exhibition to be held at Wembley is being insufficiently advertised abroad, quotes the Cunard and White Star. Lines' statement that it does not expect the exhibition to make any appreciable difference in Atlantic traffic. Sir James Stevenson, chairman of the Exhibition Board, in a statement on the f subject, said that he. had never lost sight of the fact that the exhibition must be advertised, ' but the board must cut its coat according to its cloth. The'main present business was to open the exhibition and .set the turnstiles clicking. If he intended to open a shop he would not advertise till ho was ready to meet the customers. The Daily Express comments - that this is bad business. Money should be first expended in publicity to bring in money at the turnstiles. Messrs'. Thomas Cook and Sons, the tourist agents, admitted that the exhibition is not being advertised extensively abroad. For a year prior to the San Francisco Exhibition, the firm states, it was overwhelmed with posters. 'It is now issuing Wembley posters on the Continent.
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Bibliographic details
New Zealand Herald, Volume LXI, Issue 18663, 20 March 1924, Page 7
Word Count
200EMPIRE EXHIBITION. New Zealand Herald, Volume LXI, Issue 18663, 20 March 1924, Page 7
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