VALUE OF ADVERTISEMENT.
"APPLES FOR. HEALTH." v'-> 'iis ?£s£s \ ; • LONDON., July li, i ■< Striking evidence of the efficacy of new paper advertising; was given"by the secre- : tary of "the Nation ill , Fruit.' .Traders' Federation, '-Mr.• . Goodall, who has - just concluded;• a ' campaign, which • cost' £5000." ; • - for '-wiling Australian v and; New Zealand > apples; ' .s----,TTie: r main' slogan, "Apples for' Health," was published simultaneously in 'advertise-^.. ments •; ; in •; 120 ; newspapers, v.: throughout Great Britain, ' and attracti coloured v . posters -wore r displayed in ' rail"?liy tubes, r ;n fruit shops, and on carriers' svans. The campaign ' enabled the traders to ', ; sell 250,000 . more : cases :, of .. apples - than ■' ;; were, sold in| j'922. v Another big campaign will be conducted next-year. :'' r f;■
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Bibliographic details
New Zealand Herald, Volume LX, Issue 18461, 26 July 1923, Page 7
Word Count
119VALUE OF ADVERTISEMENT. New Zealand Herald, Volume LX, Issue 18461, 26 July 1923, Page 7
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