TOWARD PROSPERITY.

New Zealand Herald, Volume LIX, Issue 18104, 31 May 1922, Page 8

TOWARD PROSPERITY.

11 BETTER TIMES " CAMPAIGN.

RECEPTION IN THE CITY. FEELING OF CORDIALITY. Auckland showed evidence of the beginning of the "Better Times" campaign yesterday. The majority of the business houses complied with the request that Dunting should bo displayed. The request that at 10 o'clock whistles and sirens should be sounded was also met, bo that the attention of the general public was drawn in striking fashion to this effort of the business community inculcate a spirit of optimism. The launching of the campaign -wan met in a. spirit whf.ch has thoroughly satisfied the oflicialfe of tho Auckland Advertising Club, who have been so deeply interested in its inauguration. Speaking of its reception, one of their number stated yesterday that everybody seemed to think the campaign was not only well launched, but was very timely. This appeared to be the unanimous opinion. Not only t!he whole city, but farmers who happened to be in town, appeared to be thoroughly glad that tho scheme had been undertaken. A man who had recently visited the King Country stated that there had been a great access of confidence there sinoe the r:se in the price of butter-fat. Tho whole tone of tha country had improved. There was a general tendency all round to be more optimistic, and the campaign therefore seemed to have been commenced at a propitious moment. All classes of business and professional men appeared to have been impressed with the timeliness of the undertaking. The opinion of one architect was that there were numbers of people who were wishing to built!; they were at present just in the position of being undecided what to do, and he thought that a general campaign of tho kind just commenced would result in a decision to act. The great feature of a movement of the kind was that its results might be expected to be cumulative. So far as materia] results wero concerned, the idea was not to look for them immediately. It was tho psychological effect at which they were aiming. It was felt that a renewal of confidence in 4he country and in the times would produce results. It was not expected that, the first fruits of the campaign would be that business places would be crowded immediately with people anxious to buy. It was solid resuTs and the building up of a spirit of optimism for which they ware hoping.