DOMINION BUTTER.

New Zealand Herald, Volume LIX, Issue 18072, 22 April 1922, Page 10

DOMINION BUTTER.

POPULARITY IN BRITAIN, i ; CAMPAIGN BY MERCHANTS. The campaign to popu'arise New Zeat land butter at, Home. inaugurated i by prominent Tooley Street butter | 1 - merchants early this year, is being j J carried on through the press of j f Great Britain. Exchanges to hand \ a' show that the campaign is cliietly j r: directed to emphasising the cheapness of j ■! the Dominion product compared with r ! foreign butter, but stress is also laid on . j the high quality of New Zea'and butter, t which, it is stated, is quite equal to i i Danish. It is also noted that the large j '' increase in production in the Dominion I will ensure a regular supply within the, Empire at prices considerably lower than ; i have been demanded for the foreign e j commodity. Publicity is a'so being 8 ' given to a statement by the High Cora- ; n missioner in London, Sir James Allen, detailing the methods of production and j the system of Government grading of dairy products by experts. The High Commissioner also mentions the fact that a great number of ex-service men have i taken up dairy farming, and feci a natural pride that the Motherland is i consuming their produce in preference to ! that of the foreigner. It is interesting to note that, since February, when the campaign was: launched, the price of New Zealand \ butter on the London market has shown •• a marked advance. The quotations in ;' February were 135s to 140s per cwt., j i. compared with 188s to 190s on April 1. , g i The quotations on April 13 were slightly : lower than at the beginning of the month, 'jviz., 178s to 182s. Experts in Auck'and " Ido not attribute the advance in prices e entirely to the campaign by the mer,s : chants, but agree that it must be having ' y! a beneficial effect. It is also urged that I in addition to any immediate effect on * i the market the campaign is likely to *j be permanently beneficial owing to the '• fact that New Zealand butter is now n reaching districts that previously were I supplied almost exclusively with foreign e I butter. II r