THE" BOUDOIR" (Reg.)

New Zealand Herald, Volume LVIII, Issue 17965, 15 December 1921, Page 10

THE" BOUDOIR" (Reg.)

KARANGAHAPE ROAD (Ncav Tivoli), •■:■. QUEEN STREET. ■-■■ •Tliis progressive and up-to-date. business—the phenomeliali. growth ■ of which •has necessitated the- additional premises ill Queert, Street 1 to cope withHlio increasing demand for their .popular productions—is replete in, overy department of wearing apparel tojiieet the requiremeiats or tho well dressed woman of to-day. What is nob specially imported is made 1 up on the the personal supervision of the proprietors—thus effect-' j ing a- very considerable saying in price ; to to the wearer. Dainty day and evenj ing frocks, ball gowns, charming lingerie of a- style unprocurable elsewhere—Dominion>wiiJo js the fame of the Boudoir productions—to delight the taste of every discriminating' purchaser. Hosiery in silk and lisle to wear with all frocks. Wedding gowns and complete trousseaux are a particularly fascinating feature of these establishments. English and French modol blouses figure in profusion. Jumpers in" Oriental effects and spun! silk, hand crochet, etc, etc. Dainty novelties for bridal or Christmas gift*, Boudoir caps in charming assortment, scent sachets, perfumes, Beauty aids, etc., a large stock of which » held of the best known makes. A particular feature which will appeal to discerning buyers at "Tbo Boudoir*' is Deposit System, whereby a. small deposit secures any goods selected against being sold out when required. At the repeated requests of their clientele a millinery branch of exclusive taste has been opened at the Karangahape Road emporium where ladies can rest assured of meeting at a moderate cost with the hat they desire. The proprietors would strongly impress upon their customers the advisability of choosing their Christmas frocks and gifts early, thus ensuring a larger assortment to choose from, arid better service. Tw6 establishments, 244, Queen Street, and Karangahape Road (Near Tivoli).

-The name " Boudoir" guarantees dress satisfaction.

, A POPULAR STORE. HUGH GAUGHAN'S NEWTON ARCADE, 38-40, KARANGAHAPE ROAD. l "We are doing well/ said Mr. H. Gaughan, proprietor of the well-known store at 38-40, Karangahape in reply to our representative when the latter called in at the Newton Arcade (nearly facing the top of Queen Street), this week. And certainly the' appearance presented by the establishment so familiar to Aucklanders'-'snggests that Gaughan's is doing very well indeed. Tie whole place wears that prosperous look thatit is impossible to counterfeit. A business that cater s for the multittjda must either go forward or go backward. It can not stand still. That Gaughan'* is going forward, and rapidly, -no one who pays it a visit can doubt. One of Mr. Gaughan's more recent departures has been in installing a huge grocery department. Tho new branch is run on the most modern lines. There is no old stock. v Everything sold is fresh and new, aid Of the best quality. In fact, the trade dope'in"groceries at Gaughan's is so.extensive that nothing 7 has- time to get stale or out-of-date. And the same spirit of enterprise is noticeable throughout the store. You -can buy 1 a multitude 1 df .things needed in the home at Gaughan's, including all kinds of beautiful I aluminium ware of first-rate quality, but jnore moderately-priced than at some of the city houses. China and glasswaro is also here in profusion, Gaughan being a' ; direct importer. ...You cannot procure better, or .cheaper.,-goods (>f the kind anywhere in ' Auckland. Of course Gaughan i* making a great he always gift*, goods suitable for Christmas, and New,; Year presents* and included, in these attractive' Unes%are many novelties such as you may look for m vain elsewhere. And along with the gift goods there is a big shipment of toys for the kiddies—wonderfully ingenious are some of these things—and all of them are of the sort that children love. Doubtless Gaughan's Toy Bazaar and Fancy Fair will draw thousands of people —littlo and big—to the popular Karangahape Road house thisrChristrriastide. Mentjon must also be made of the travelling requisites. Those who are propos-< ing to travel by train. or boat during the approaching holidays, and who need a new bag, or trunk, etc., will find a large assortment at Gaughan's of the nicest goods of the kind to be seen in town or Out of it. All visitors are cordially welcomed at Gaughan's Newton Arcade, and are free to wander all over the extensive premises and inspect the new goodß (without being asked to buy), at their leisure. "We have been running this store for years," declares Mr, Gaughan, "but it may safely bo said that never before have we been so well prepared for the holiday trade as we are this year. We anticipate doing an immense business this Christmas.