ADAMS, BELL AND CO.

New Zealand Herald, Volume LVIII, Issue 17965, 15 December 1921, Page 10

ADAMS, BELL AND CO.

In these days of small households, flat and apartment life, many difficulties con* front a woman which did not exist in the pre-war days, when the great majority of women lived in their own homes. One of the new - difficulties, familiar to ©very woman who is living in ..the), modeni,. kitchenless style, is that of securing the good cooking of the more spacious, comfortable xiayß, and- one of the peatest needs in connection with cooking is that with regard to cakes. For all such people and for & host of others who hare neither the time nor the inclination to specialise in cake making, Adams, Bell and Co., Karangahape RoacV. supply an everyday need. They are cake and turn out a "uah'ty of article that fujly justifies their claim. They consider that there is enough in the making of cakes alone to keep a business goinjf, and-do not make small goods, bread, .scones, or pies, as do the majority.of firms of this aVsription. They specialise in block and sponge cakes, and turn on* about 20 choice varieties, including five varieties of fruit cake,* cherry cake, fijr cake, ginger and Madiera. Their sponge cakes are nothing less than a triumph. They are good just to look at, and even better to eat. To mention just a few of the many varietiesthat are turned out at the bakehouse in Collingwood Street, there is rainbow sponge, chocolate eponge, a particularly delicious strawberry confection, passion fruit, and cream sponge, some of them temptingly iced, some plain. A visit to the bakehouse, while not within reach of the ordinary coneuiner, is an excursion of considerable interest. All the cake is made by machinery, a very desirable feature, practically eliminating human handling. There are great, shining, mixing troughs and bowls, egg-beaters, and all the other paraphernalia connected with cake-baking, and glowing ovens into which the big pans are pushed, and withdrawn with long rakes at the exact foment they have attained that deHcat* brown, tinge that is the' test of perfect baking.

All the ingredients used by Adams, Be!! and to., are of the best quality. Fresh eggs are at present being-used, and in thin connection it is amazing the quantity the fion gets through in a week. Thev count their eggs not by the dozen, but'by the hundred dozen, and it will probably come as a surprise ,to most people to know that they get through nearly eight hundred dozen per week, or over 3600 eggs per month! , "* ' In addition to the block and sponge cakes, the firm also turns 'out some very nice hitlo fruit cakes, which they sell at the low puce of 8d , each, while their ginger cakes, at 4d each, are a triumph of qnality and economy. With choice cake at such low prices as these, if. will be seen that very few families need go without this important item of Ohristmas fare during tb* next few weeks! But Adams, BeU and Go. are. also making a special feature of Christmas cakes,'prettily iced and lettered, the kind of cake that would sot ©ff to perfection any festive table on Christmas Day. " i TKe firm's total output, is about two tons a week, and the goods find their way to every part of the country. Quality is the deciding factor, and when combined with economy., as in the ease of Adams, Bell and Co. s cake, it is not surprising that those who have ordered once will order again and again. These cakes do nob go dry and gritty, as is the case with cakes made up with egg powders and similar make-shift ingredients; they retain their soft richness and keep well, as all properly made cakes ought to do. Therefore those' who intend going away for Christmas, or those spending it 'tA home, will alike appreciate having on hand a sufficient quantity of cake to isee them through the holidays, for even in well-established households there is a great measure of •trouble and inconvenience associated wjth "getting the oven up" during the holiday season. ■ : The popularity of this firm's cakes is now so well assured, and the demand inor.easing to such an extent, that another shop will be opened in Queeii Street, or* ppsite the Hmuld Office, within the course of a few days, so as to meet the Christmas trade of this portion of the city. All the choice varieties of cake already mentioned wijl he on sale, and will no doubt gain for the firm the same measure of popularity which has attended its operation- in Kexangahapo Road,