Page 7 Advertisements Column 3

New Zealand Herald, Volume LVIII, Issue 17843, 26 July 1921, Page 7

(Published by Arrangement.) A BIG CROWD IN SYMONDS STREET. ■ o. WATCH THE TANIWHA LIGHTHOUSE. The sight of a huge crowd gazing into a shop window attracted unusual attention at the top of Symonds Street vesterday afternoon. At one time there must have been scores of people present, and every tramcar that" came along put down its quota of passengers at this busy corner to swell the throng. From the fringe of the crowd came frequent demands to know what it was all about. Smiles and looks of wonderment were ali that one could see, but closer investigation showed that the huge lighthouse which attracted so much attention in Queen Street last week, is now a feature of Smith and Brown's window, Symonds Street. Frequenters of that busy thoroughfare were amazed to see this huge structure pouring forth from under its dome a shower of beautiful white lather, which completely encircled the tower in a maze of foam. At regular intervals a light flashed out from the tower, scintillating with rainbow tints through the bubbling stream. The sight was entrancing. People stood and watched, spellbound. The mass of lather, falling eo slowly, and the bursting of bubbles as they emerged from the dome, rivetted attention. "How was it done?" "Where does the lather come from?" were some 0f N the questions overheard, and then one noticed a placard which gave the information that the exhibit demonstrated what a mountain of lather could be obtained from half a bar of Taniwha Soap, and another which drove home the point that " the more lather you get the less rubbing you need." The general concensus of opinion was that the idea was a very fine advertisement for Taniwha Soap which was readily voted the best soap made. A competition is being run in connection with this exhibit, children being invited to write an essay giving impressions of the Taniwha lighthouse, not exceeding 250 words. No coupon need be sent if name, address and age are given clearly. The competition is open only to those attending day school, and closes on August 1. Three prizes of £3 3s, £2 2s, and £1 Is are being given by the makers of Taniwha Soap, The Union Oil, Soap and Candle Co., Ltd., Lower Albert Street, Auckland, to whom the essays should be addressed.

It is as good as giving away money. Raincoats usually sold, at 63s now offered at 35s at Eowlds' Sale.