SURPRISE PACKET DAY.

New Zealand Herald, Volume LVI, Issue 17327, 26 November 1919, Page 11

SURPRISE PACKET DAY.

The Auckland commercial • travellers and warehousemen will hold a Surprise Packet

Day on Friday, when 400 special prizes, including sections of land, household furniture, war bonds, live stock and a piano, valued at £100, will be given. 'Ufccre are no blanks, so that every purchaser of a packet is certain to receive a prize. The members of the association will start operations at 7.30 a.m.. and the sale of packets will be continued throughout the day, both in the city and suburbs. All prizes, except live stock, may be obtained at No. 11 shed. Central Wharf, from 8 a.m. till 9 p.m. en Friday, and from 8.30 a.m. till 11.30 a.m. on Saturday.

ATTRACTIVE POWER OF LIGHT.

"A GREAT WHITE WAY."

Interesting remarks on the attractive power of light were made the other day by Mr. H. K. Keyworth, of the City Dye Works, Upper Symonds Streeet, in connection with the opening of the giant electric sign and illuminated clock, which takes place, at, 8 p.m. on Friday. The Hon. A. M. Myers, M.P., will start the illuminations. Mr. Keyworth, who was an early advocate of the electric sign and clock scheme for the advancement of this district, has had experience of electric signs in America. He said that when business men there desired to push any section they first of all ensured that it should be' brilliantly illuminated. Electric signs would be built, and the whole place then advertised.

The attractive power of light was extraordinary. People would go along a brightly-lighted street in preference to one in semi-darkness, even though the bright street entailed going a little out of the way. Everybody would recognise the cheering effect of a well-lighted room, for instance. It was the same with a. street. Experiments had proved that lighting paid. It was sound business sense, said Mr. Keyworth, which induced American firms to jpay £300 a month and more for an electric sign on Broadway. The community sign and clock gives Symonds Street a good start, and there was no reason why it should not be made the "Great Whit* Way" of Auckland, if shopkeepers would realise the value of having well-lighted premises and electric signs of their own.—(Advt.)