Page 3 Advertisements Column 6

New Zealand Herald, Volume LII, Issue 15964, 8 July 1915, Page 3

Tea. Why Tea Costs More— | A Statement that Every \ Housewife Should Read j I The war has faced everv tea I merchant with the problem of J increasing prices or reducing- ! his quality. He has to follow one course or the otherthere's no escape—for the wholesale cost of line tea in Eastern markets has increased over '2id. per lb. since August last. The main reason for this rise lias been the greatly increased demandand the fact that tea production cannot materially increase for at least live years. Take for instance the enormous j quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers' beverage—it is easily transported—is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?— that to-day fine tea costs the packer in New Zealand on the average 2-jd. to 3d. per lb. more than in August last. ' Add to this Russia's 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition—add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value for the money ! cannot be sold at the same price as in August last. It simply can't be done—unless, of course, the price > originally charged was absolutely < excessive. If a fair price and good value was formerly given, the i packer is now faced with a loss on every packet. There's no escape from the facts— either prices have to he increased—or. as an alternative, quality and value must be reduced by the admixture of cheaper, inferior, less healthful teas. The "Amber Tips"' Proprietors are determined that, in their case, this alternative will never be taken. "Amber Tips" remarkable rise in a few years from an unknown brand to by far the largest selling tea in New Zealand — the largest selling tea in the world in proportion to population —is due to its quality and remarkable value. The same wonderful value will still be given—nothing but the finest teas will be used, but to do so the price has J to be increased. We are convinced that most homes j in New Zealand would rather pay ] 2d. per lb. more and get the finest j tea that can be produced rather than pay the old price and get an inferior article — with an admixture of poorer teas, less healthful alike to nerves and digestion. Forget quality and liealthfulness—consider the question purely from the standpoint of economy — there too "Amber Tips" leads, for every pound will give more cups — and at a less price per cup. — cup for cup. there's no cheaper tea. There>ie even at the new prices Amber Tips is still the cheapest—you get better tea— more delicious flavour— finer fragrance while, as the Lancet investigation showed, your health will benefit. Surely because of a penny extra per half lb. packet yon will not deprive your self of a tea which for quality, flavour fragrance, and economy is unique aua unsurpassable. The housewives of New Zealand want a good article and good value, and on« trial convinced them that Amber Tips is a tea that nothing else .conld equal. Do they still want value and quality ? We believe they dowe know it. Os l/ 10-, 2/-, 2/2 per lb. The only tea that has to increase its prices — the foregoing will tell ;/ou whg. SHANLY AND SUCKLING. Agents. 11. Fort Street. Auckland. Dressmakers' tijM Bust Models. jS^k No Dressmaker, amateur or JSammJQl professional, should be with- mSmmwiW.out a GOOD MODEL, to fSKfij mist in fitting and trincming IgHWHtP drones, jackets, etc. WUU Particulars and Pnicxi Bsa WILL BE POSTED FREI 0.1 jfflKElk APPLICATION TO— CEflSm W. Pc OGILVIE, 211 Queen St.. Auckland. 1 — ■ I The most careful moi rafirCPrV children Betting "bit! 11U 1 CI V times. They catch the ■ I . | ~ ' in trams, and from c Hylir I fllintl Lotion kills all insect ] HUH LUIIUII nits It do6snt i I scalp. Posted in plait Cj / ' -I charm in lece I 8 I Shave , f The Gillette ' I fortune every year ' H ments; experts i y round on just this I it shows in the bl ■_ m lot is better. Ta ¥ to-day and try th< Sk Gillette Standard Sets. ©F Write for illustrated and descrip V AGENTS FOR A S. HOFFNUNG & Co., M GILLETTE SAFETY RAZOF