MR. H. O. WILES.

New Zealand Herald, Volume XLVI, Issue 14250, 22 December 1909, Page 4

MR. H. O. WILES.

THE RED CROSS \PIIARMACY. To the crowds parading up and down the main streets in search of attractive shop windows there will bo no need to point out that of Mr. H. O. Wiles, chemist and perfumier, etc., of tho Red Cross Pharmacy, Queen-street, just above Custom-street, and adjoining the Thames Hotel. This is a window that will attract attention to itself. The largo frontage gives ample scopo for a. good display, and' this has been tastefully taken advantage of. Mr. \V iles exhibits to street promenaders in his shop front a magnificent- show of the very latest novelties in scent bottles, containing delicate perfumes, in plush cases of a variety of colours Tho novel shapes of tho bottles and decanters, and tho colouring of their contents, show them off most attractively as eminently suitablo for Yuletido gifts. By night the window is illuminated by 2000 candle-power electric lighting, so that a gorgeous spectaclo is presented. Tho establishment itself is scented with William IV. _ old English lavender water," a most delicious and cooling perfume. Other makes in stock, all suitably packed for presentation purposes, include those of such famous firms as Roger and Gallet, Rimmol, the Vinolia Company, Piver, Breidenbaeh, and others. This perfumery, Mr. Wiles has specially imported direct from the makers for the Christmas season. They aro all new goods. Ho is also offering some of tho latest styles in silver-mounted, cut-glass smelling-salts bottles. Dentifrice is well represented in the stock, as well as refreshing face powders, tooth pastes, hair washes, and other dainty toilet requisites. Tho stock of silver and ebonj'-backed brushes will compare with any to bo obtained elsewhere, all being marked down at. ridiculously low prices, considering tho value. _ There are, too. scent sprays in endless variety and shape, besides sun cream and facial balms galore. Tho latter should appeal strongly to those with sensitive skins, who have been exposed to the sun whilst yachting or picnicking. Persons about to go upon sea trips may obtain from Mr. Wiles the " Bon Voy" remedy for seasickness. ,The establishment contains also a fine photographic department, where cameras for old and young are offered from 6s upwards. Thero are always in stock all the loading make* of plates, papers, and chemical developers, etc. Mr. Wiles notonly carries out developing for tourists and travellers, but places hi* dark room at the disposal of visitors. Tho presents shown here are id profusion, and thoir prices rang© from the humble shilling to two guineas-