BUSINESS LIFE.

New Zealand Herald, Volume XLIV, Issue 13488, 15 May 1907, Page 9

BUSINESS LIFE.

Nothing is. "just as good" as the article you want. When shopping you ask for a 4 particular article because you like itbe--lieve in —it suits you—and because youwant it anyway. If a tradesman offers you something " just as good''- it is to - suit his own -. purpose * yours. Have what you ask for, or leave the shop without buying. ; A tradesman is in business for himself. If he offers you something " just as good" open an account- somewhere else. Have: what you ask for—or nothing. Many a man thinks that success is' made by character ; and exaggerating the great, but partial, truth implied in this stater ment, he. goes on attributing everything' to:character.. The real and all-comprehen- . sive truth is this: that honest and great • success is due chiefly to authority, provided we give this word the meaning it is intend-, ed to have in this connection. To have authority ; to be , looked upon as a person having, or likely to have, authority—this is the essence of practical life. .By authority is meant the sum-total of such qualities, accomplishments, or achievements in a young man or woman that prevail upon , other people to " believe in them." A satirical . rhymester has written: — In these degenerate daya ' | ; When poets print their lays, ■' '..-' j 'Tis but the soap. advertisement ? •'■■■•'. : Upon the back that pays. • ■ Whatever, synical reflection this, may cast upon modern society's treatment of its poets, it certainly . bears testimony' to the universal recognition of, the truth that '• sweet are the uses of advertisement." There is hardly any class of the community in these day that does riot advertise ; we might say, that dare '•■refrain from adver- j tising. The- practice is not confined to men j of business, -though it is as necessary. as daily* bread to .them.; > Professional men, : not excluding professional ' politicians, ] find \ j it equally necessary.. -, . ' ,