Page 3 Advertisements Column 3

New Zealand Herald, Volume XLI, Issue 12624, 3 August 1904, Page 3 (Supplement)

Medical. A Little Bit of History. r'ii'My»iß»Jii'^*'t m^t *'^ mi ' gT ''"'' l *^^ Seven years ago LANE'S EMULSION was merely a thought, a dream, a hope. In the year 1897 a chemist was trying to make a better emulsion of cod liver oil tbatl had ever before been prepared. Cod liver oil emulsions had been made by chemists, prescribed by physicians, and used by the public for many years. But amongst the lot there was not one that gave complete satisfaction, —with each there was something lacking, something wanting. Both physicians and the public required, and demanded a better cod liver oil emulsion than was then obtainable. They wanted an emulsion that would not separate, an emulsion of definite medicinal value, and that medicinal value higher than existed in any former emulsion. Physicians, particularly, needed an emulsion that they could prescribe for their patients, and know they would obtain positive results. It was at this time that Edward Lane, a pharmaceutical chemist of Oamaru, N.Z., set himself the task. If it were possible to prepare a cod liver oil emulsion to fill the existing gap, and to supersede all others he would endeavour to be the maker. To an ordinary cod liver oil emulsion something more in the way of medicine, and something more in the way of food must be added to make emulsion perfection. Days and weeks went by. Prescription after prescription was written, and batch after batch of emulsion prepared. That goal, " the best emulsion possible," remained conv,antly steadfast. Various ingredients of well-known medicinal value were tried, Out for reasons discovered during the preparation of each batch most of these new ingredients had to be abandoned. Each experiment, however, drew the task-maker nearer the coveted prize. Early in 1898 a formula for a cod liver oil emulsion which seemed to fill all requirements was devised. This formula differed from other emulsion formulas by the addition of two ingredients,—one, finest quality Beechwood Creasote—a medicine ; and the other, fresh eggs —a food. Here was provided all the difference between the ordinary, old style, unreliable emulsions, and a perfect emulsion. These two ingredients together with cod liver oil had frequently been prescribed by doctors, but never before in the form of an emulsion. This new emulsion was perfect because when prepared it remained permanent,--non-separable, non-changeable; perfect, because after a lengthy trial by several physicians, the physicians were satisfied, and willingly stated that to the best of their belief no one ingredient interfered with the medicinal action of any other ingredient ; perfect, because physicians could prescribe this new emulsion, know what health improvements to expect in their patients, and be certain of obtaining those improvements. Is there any wonder that such a perfect emulsion—such a combination of medicine and food—should have found quick, ready, and lasting endorsement ? Named and known as " LANE'S EMULSION " it can to-day be found in the great majority of New Zealand homes. All through the North Island, and all through the South, Lane's Emulsion has outpaced old style emulsions, malt extracts, plain cod liver oil, chemical foods, and ordinary cough medicines. The first year (1898) Lane's Emulsion was made known to the public, sales were a few scores of bottles only. Last year (1903) sales had multiplied into many thousands of bottles, and this year is again experiencing a tremendous increase. The first year an ordinary chemist's mortar was large enough to prepare Lane's Emulsion in. The second year a churn was needed to manufacture sufficient to supply the demand. The third year a larger churn. Fourth and httn years not one churn alone, but three, and these three each twice the size of former churns. Sixth year still more help was necessary. Preparing Lane's Emulsion by handpower was too slow and cumbersome. A gas engine was required and installed. And this, the seventh year, the demand for Lane's Emulsion is so great from all parts of the colony that even a gas engine is kept constantly employed. Merit, and merit alone, has made Lane's Emulsion a tremendous success. No secret is made of the formula. Doctors know what they order, and patients know what they take. The purest cod liver oil, finest Beechwood creasote, chemically pure hypophosphites of lime and soda, and fresh eggs, in scientifically and medicinally correct proportions. Neither too much of one, nor too little of another. Just exact and proper proportions skillfully blended to give the greatest benefit to the human body. That is the story of Lane's Emulsion. An emulsion made famous because of its goodness and its purity. Shortly told, Lane's Emulsion is a medicine-food—a medicinally vitalized food emulsion. It supplies the human system with the elements needed for health and strength. Lane's Emulsion improves the appetite, assists in the digestion and assimilation of ordinary foods, puts flesh on thin people, builds up weak lungs and other delicate parts of the body. Lane's Emulsion stops the cough of consumption, bronchitis, asthma, whooping cough, etc., by destroying the germs responsible for these distressing diseases. Lane's Emulsion wonderfully helps weak people, puts fresh blood into their veins, fresh vitality, and joy of living into their tissues. Lane's Emulsion changes sick, frail, delicate people into strong, robust, and vigorous people. Lane's Emulsion makes weak babies grow into strong adults. It strengthens the little ones' bones, muscles, tissues, nerves, and helps them grow as Nature would have them grow. Lane's Emulsion is good for men, women, and children, and can be taken with the fullest assurance that it is the best, purest, and most health-giving emulsion ever devised. Lane's Emulsion is sold in two sizes by all chemists and storekeepers throughout the colony. Small bottles, 2/6 ; large bottles, 4/6. Most people buy the larger size because one large bottle equals two small, and a money-saving is thus effected. But whichever size you purchase be careful to "take none but Lane's." I ANTF'CS; ITMffi QfflM "It's Famous JWrfS &&is ULtf w? IwltE'lJ' © because it's Good." Sole Manufacturer, E. G. LANE, Chemist, Oamaru. 11l

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