Page 2 Advertisements Column 2

Northland Age, Volume XVI, Issue 17, 26 November 1946, Page 2

S. Kemp and Son BUILDERS Gills Road : Awanui Phone 37, AWANUI

ADVERTISING doesn’t jerk—it puils. It begins very gently, but the pull is steady. It increases day by day and year by year, unti'. it exerts r.l irresistible power.

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o° ft# o f ■\V5 <ps') 1 !> e£ a^-'c e> o' pH -f# Hea vH r ‘ ey fo° -pN c<t The most valued and perhaps the most annoying hook in Britain ... The people of Britain guard their ration books carefully because ratios books mean food . . . valuable food which is served out ounce by ounce—pound by pound. This unvarying food is welcomed by the British housewife . . . but after seven long years of ration books the strain is beginning to tell. Women long to give their working husbands more food .. . they live for the dey when children will eat as well as our children in Mew Zealand. We, in New Zealand, are asked to build up Britain’s food stocks to a point when more food can be made available. We can do this by denying ourselves some of our own food, and every cancelled coupon every tin of fat—every pound of meat we can spare means so much extra over there. Whenever you use your ration book think of the ration book illustrated above—and spare a coupon. SAVE FOOD for Britain and the famine countries ri