Page 3 Advertisements Column 2

Northland Age, Volume XII, Issue 44, 12 August 1943, Page 3

Observing the Sabbath Sunday has been prominently a day for the starting of wars. Germany invaded Prance and Belgium on Sunday, August 2, 1914. Britain and France declared war on Germany on Sunday, September 3, 1939. On Sunday October 27, 1940, Italy invaded Greece. On Sunday June 22, 1941, Germany invaded Russia. Also it was on Sunday December 12, 1937, that the Japanese sank the American gunboat, Panay, and the Japanese attacked Pearl Harbour on Sunday, December 7, 1941.

“What a shocking waste of money!” Thus counsel (a notorious to-bacco-hater) during the hearing of a case at Brisbane not long since, when he elicited front defendant that the latter consumed half a pound of tobacco every week. “That’s a matter of opinion,” sharply replied defendant. “I reckon I get better value for my money than if, for instance, I squandered it on horse-racing or cards.” Counsel (a notorious gambler) subsided. Perhaps he was wise. Possibly he is like the man who “compounds for sins he is inclinded to by damning those he has no mind to.” Money expended on good tobacco is never wasted. Especially is this the case in New Zealand, where our Do-minion-grown and manufactured tobacco is in universal use. Toasted, and consequently all but free from nicotine, it does not affect throat, heart or nerves. All six brands, Riverhead Gold, Desert Gold, Pocket Edition, Navy Cut. No. 3 (Bulldog), Cavendish and Cut Plug No. 10 (Bullshead), are as sweet, fragrant and delightful as they are soothing and comforting. They apppeal irresistibly to all smokers. . .R.P. 193.

A. G. Horsley Stationer and Fancy Goods FOR ALL Stationery and Toys Phone 96s : KAITAIA : Box 58

K On These Points Our Business Progresses We aim to give the highest quality in Groceries and Provisions and deal honestly. Any article required and not in stock will be procured within 24 hours. Our Store is maintained in a scrupulously clean condition and the public is invited to walk through any part of the store during business hours. Buy your Groceries here and you will always be pleased. ♦ + ♦ D. Archibald <£ Sons Ltd. KAITAIA OUR PHONE Nos.—3, 5, 7. hat Do You Read Between the Lines V Between the lines of every advertisement you see you can imagine these words : “Thousands of people had to believe in this product and buy it before it was ready for advertising ! ” The fact that a product is advertised regularly means that a lot of people buy it regularly. The fact that a storekeeper or manufacturer will join his name with it in public proves that he thinks it is good, honest value. Time was when the slogan “Let the Buyer beware” governed buying and selling. But advertising has reversed that. Today it reads, “Let the Seller beware.” For if his goods don’t measure up, he loses out to advertised products that do !