Page 3 Advertisements Column 5

Northland Age, Volume XII, Issue 43, 5 August 1943, Page 3

A. Q. Horsley Stationer and Fancy Goods FOR ALL Stationery and Toys Phone 96s : KAITAIA : Box 58

We must fight our way through not alone to the destruction of our enemies, but to a new world idea. We must win the peace. Wendell L Wilkie. Woods’ Great Peppermint Cure. For, Coughs, Colds, Influenza. [W. E. Woods Ld. Lambton Ov. Wen!

W. Geard KAITAIA CABINETMAKER UNDERTAKER EMBALMER

Ka/tio Campbells RADIO and ELECTRICAL SPECIALISTS Commerce Street : : Kaitaia. Phone 49.

mm IMPERIAL *ram»4 at rht fiwtpn Cioak Ira wary, Auckland

ft On These Points Our Business Progresses We aim to give the highest quality in Groceries and Provisions and deal honestly. Any article required and not in stock will b« procured within 24 hours. Our Store is maintained in a scrupulously clean condition and the public is invited to walk through any part of the store during business hours. Buy your Groceries here and you will always be pleased. ♦ ♦— < D. Archibald & Sons Ltd. KAITAIA OUR RHONE Ifos.—3, 5, 7. hat Do You Read Between the Lines V Between the lines of every advertisement you see you can imagine these words : “Thousands of people had to believe in this product and buy it before it was ready for advertising ! ” The fact that a product is advertised regularly means that a lot of people buy it regularly. The fact that a storekeeper or manufacturer will join his name with it in public proves that he thinks k is good, honest value Time was when the slogan ‘‘Let the Buyer beware*’ governed buying and selling. But advertising has reversed that. Today it reads, “Let the Seller beware.” hor if his goods don’t measure up, he loses out to advertised products that do !