Page 3 Advertisements Column 2

Northland Age, Volume IX, Issue 56, 23 April 1940, Page 3

NO ADVERTISING BLACK - OUT Please Speaking under the above title to the Advertising Club of Birmingham, Mr. Harold Eley, advertising manager of the Dunlop Company, said they could now review the situation more reasonably than was possible in the first days of September, when in many quarters there was a panic tendency to “drop everything.” The spending power of large sections of the population, despite taxation, was greater today than it was two months ago. The movement of troops had shifted large masses of the population from one part of the country to another. But all of them still needed clothes, boots and shoes, food, fuel, soap, household appliances, and so on. It was true that today different firms had different problems, yet none of these groups could safely regard advertising as a luxury. On the contrary, it was a fundamental source of strength to each of them, not only in selling their goods, but in maintaining the goodwill established in peacetime. Continue to Advertise in THE NORTHLAND AGE SAY CL LION ALE Brewed at the LION BREWERY. AUCKLAND ADVERTISING doesn’t jerk—it pulls. It begins very gently, but the pull is steady. It increases day by day and year by year, until it exerts an irresistible power.