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Northland Age, Volume 27, Issue 42, 28 October 1927, Page 3

Through the simple process of toasting his tobacco the modern manufacturer has been able to effect an enormous improvement in the smoking quality. It is a wellknown fact that cooked food is wholesomer and more digestible than raw food and the same principle applies to tobacco, We do not eat raw meat or fish or drink raw coffee, why should we smoke raw tobacco. It is wonderful how the flavour ot tobacco can be developed by toasting. Try any ol the local brands and you will notice a marked improvement, and what is also important, as a result of the toasting process the tobacco loses all deleterious properties. Smokers who study their health should therefore give this matter their attention, and avoid strong foreign tobaccos heavily charged with nicotine, they are sure to unde,mute even ,he most robust Constitution Not only is the local article purer auo more who.csouic tain most ot .ne imported brands, but it is cheaper too. Riverhead Gold is mild and aromatic; Toasted Navy Cut (Bulldog) of medium strength, but if you prefir a full body try Cut Plug No 10