Page 4 Advertisements Column 4

Nelson Evening Mail, Volume LXXIII, 30 June 1939, Page 4

Contests for smokers are all the go in Belgium just now. Pipe Clubs, as they are called, have been established in connection with many of the Cafes, and a prize is awarded to the man who keeps his pipe going the longest. In one such contest sixteen of the contentants smoked steadily for upwards of an hour, without "striking a light’’ a second time, this being one of the rules of the game. Bui the champion kept his clay in full blast for an hour thirtyseven minutes! Me deserved his win! — and if he had smoked "toasted” he'd have doubtless done better still, because this beautiful tobacco being virtually free from nicotine (eliminated by toasting) can be smoked for almost any length of time without a break. There's no "bite” in toasted! And the quality [is simply unequalled! There’s nothing quite so good! Flavour and bouquet are glorious!—hence the popularity of the five genuine toasted brands: Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold ( and Desert Gold.*