NAUSEATING PUBLICITY
“I have found a widespread nausea over Hollywood publicity methods,” says an American Theatre owner who has been conducting an extensive investigation among fellow exhibitors and patrons. “The public is finally sickening of the nonsense dished out to them about the film world.”
One of the most frequent complaints he encountered was that the Hollywood coterie was not publicised as creative artists. There was never a word about some writer’s new idea, some director's new technical treatment of an emotional theme; seldom a mention of what made an actor’s performance good or bad. “All that gels into a section of the press and more especially into the many alleged film magazines is news about personalities, their respective boyfriends and girl-friends. But at last we exhibitors are coming to realise that the public does care more for the films people make than for how they eat, sleep and make love.
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Bibliographic details
Nelson Evening Mail, Volume LXXII, 26 November 1938, Page 6
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151NAUSEATING PUBLICITY Nelson Evening Mail, Volume LXXII, 26 November 1938, Page 6
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